Kyte Extends Platform to the Living Room Through Boxee
Leading Online, Mobile & Social Video Platform Continues to Roll-Out Native Support for Emerging Video Consumption Platforms
San Francisco(08 Apr 2010)
Kyte, the 360° social video platform for live and on-demand content, today announced that it has extended the Kyte Platform to support Boxee. The integration gives publishers on the Kyte Platform the ability to reach audiences on the leading interactive TV platform and supports Kyte's mission to deliver fully integrated video experiences to consumers, wherever they are.
The Kyte Boxee App Framework provides an easy way to deliver fully-brandable content to Boxee, which audiences are then able to browse and view through the Boxee interface on their PC or television. Content can be made available in Boxee's Apps directory, bringing Kyte customers the opportunity to expand their reach to audiences at home. Customers can also push their content to Facebook and Twitter through Boxee's rating system, which recommends video content to contacts both inside and outside of the Boxee community.
"Boxee is fundamentally changing the way consumers experience television, providing a truly connected experience to not only view but to engage with media content," said Gannon Hall, COO at Kyte. "Our support for Boxee is the first phase of a broader plan to support a range of emerging connected devices, giving our customers the ability to reach increasingly fragmented audiences."
Kyte is quickly becoming the 360° platform of choice for organizations that want to reach consumers with live and on-demand video across multiple platforms and devices. In addition to its robust online video platform, Kyte gives organizations the ability to add social and interactive capabilities to video content and to natively distribute that content to mobile, social and emerging platforms. Kyte also offers enterprise-class content management, moderation and analytics and offers monetization through built-in integration with leading ad platforms.
Organizations interested in powering their online, mobile and social initiatives with Kyte can visit www.kyte.com.
About Kyte
Kyte is the 360° social video platform for live and on-demand content. The Kyte Platform enables media companies and marketers to reach, engage and converge audiences online, as well as on mobile, social and connected device platforms through interactive social video experiences.
The company is headquartered in San Francisco, California, with offices in New York, London, Hamburg and Zurich. Customers include ABC, Armani Exchange, Clear Channel, ESPN, Fox News, HomeAway, MTV, Monster Energy, NATO, NBA Digital, Nokia, Tyra Banks, and others.