JW Player Partners with Ovation TV to Power its Video Strategy Across Every Screen
The partnership will allow Ovation TV to expand its video distribution presence across mobile, desktop, and connected-TV.
New York, NY(09 Jul 2019)
JW Player, a leading independent video platform, and Ovation TV, an independent television and digital media company dedicated to celebrating and supporting all forms of arts and culture, today announced a partnership to help expand its video distribution presence across all screens. The partnership will expand the reach and capabilities of OvationNOW, Ovation TV’s mobile, desktop, and connected-TV apps.
“Since launching in 2017, OvationNOW has quickly become the digital home for Ovation’s mobile and connected-TV consumer. We’re delighted to partner with JW Player to bring our amazing fans our series, movies, and docs more seamlessly and intuitively than ever before,” said William Marks, Ovation TV’s SVP of Business Development and Digital.
The refreshed OvationNOW app includes selective curation of short- and long-form arts-related content across all devices; as well as an authenticated TV-Everywhere (TVE) experience for cable consumers of the Ovation linear television network.
“In a world that is increasingly fractured and continuously accelerating, art is more important than ever. To continue our mission of bringing the power of art to the world we needed a partner that could reliably help us reach audiences no matter where they were,” added Elba Flamenco, Sr. Director of Content Partnerships, Ovation TV. “We look forward to our JW Player partnership to ensure we continue to reach both our audience engagement and revenue goals.”
Ovation TV will use JW Player’s Video Content Management System (VCMS), as well as its player to deliver content across desktop, mobile, and connected-TV devices including Android, FireTV, Roku, and iOS / Apple TV. Ovation TV will also use JW Player’s VCMS for its travel-focused AVOD service JOURNY.
“At JW Player we’re committed to helping leading media companies and brands take back control from the platforms and algorithms that put video strategies on their back foot,” said Welby Chen, Chief Business Officer of JW Player. “We’re thrilled to be working with Ovation TV to help them continue to bring important art-related video to the world, while also meeting their critical revenue goals. We look forward to working side-by-side to help them all along the way.”
The partnership will take place immediately, and all of Ovation TV’s library will be transferred over to the JW Player platform during the second half of the year.
About JW Player
JW Player pioneered video on the web over a decade ago and continues to innovate as the world’s largest network-independent platform for video delivery and intelligence. Media companies including Fox, VICE, Insider, and Univision, in addition to hundreds of thousands of creators of all types and sizes, rely on JW Player to deliver and monetize their content across all devices. JW Player’s massive global footprint of over 2 billion unique devices creates a powerful data graph of unique consumer insights and generates billions of incremental video views. The company is headquartered in New York, with offices in London, and Eindhoven, and Singapore, visithttp://www.jwplayer.com.
About Ovation TV… America’s Only Arts Network
Art has the power to inspire us, elevate our thinking, and awaken our senses. As an independent television, production and digital media company, OVATION has an unparalleled commitment to the arts, culture and captivating entertainment. Showcasing a lineup of critically-acclaimed premium dramas, arts-related specials and documentaries, and iconic films, OVATION salutes innovative storytelling and applauds art in unexpected places. OVATION is available to nearly 50M subscribers via cable, satellite and telco systems including Comcast Cable/Xfinity, DIRECTV/AT&T U-verse, SPECTRUM, Verizon FiOS, as well as on VOD. Through THE OVATION FOUNDATION, the company is committed to advocating for the arts, nationally and locally, and has provided more than $15M in contributions and in kind support to arts institutions and arts education. You can follow OVATION on Facebook, Twitter, YouTube, Pinterest, OvationTV.com, and through our App, OVATION NOW.
JOURNY is the only travel-entertainment app at the intersection of travel, art, and culture! Watch award-winning television series and popular shorts focused on immersive experiences and unique storytelling for FREE! Powered by Ovation and designed for the conscientious traveler, our programming centers world travel, cultural tourism, and global citizenry. Utilizing a network of talented and passionate travel filmmakers, producers and creators, JOURNY brings together the voices and stories that make us connected and human. Journy is available on Fire TV, Apple TV and iOS devices, Android, Roku, XUMO, Vewd, and Plex.