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Float Left Launches Gravitas Ventures OTT on Vizio SmartCast

In 2019, Float Left teamed up with Gravitas Ventures to launch the Gravitas Movies TV apps on Roku, Amazon Fire TV, Apple TV, Web, iOS, and Android Mobile. Most recently, Float Left and Gravitas added an additional platform to the mix, Vizio SmartCast! Si

West Palm Beach, FL(27 Jul 2021)

In 2019, Float Left teamed up with Gravitas Ventures to launch the Gravitas Movies TV apps on Roku, Amazon Fire TV, Apple TV, Web, iOS, and Android Mobile. Most recently, Float Left and Gravitas added an additional platform to the mix, Vizio SmartCast! Since its launch, the Gravitas Vizio app has seen tremendous growth with this new user base.

"We are very excited to have launched Gravitas Movies on Vizio making it the 7th platform that Float Left has developed for them! We’ve seen Gravitas have great success with their OTT apps. The recent addition of an AVOD component gave Gravitas an AVOD/SVOD hybrid approach, keeping them in the forefront of this ever-evolving streaming industry." - Nick Febrizio, Float Left VP of Sales

The Gravitas TV apps have free, ad-supported movies, as well as a subscription option that gives users access to over 1,000 independent films, a new movie every day, and an ad-free experience. They offer a variety of independent films including, Comedy, Documentaries, Thriller, Horror, and Drama straight from the leading film festivals to your living room!

"Float Left has been instrumental to help us roll out our direct-to-consumer strategy and we’re encouraged with the results to date." - Ellen Robinson, Gravitas Build Out Lead

The apps are built with Flicast, Float Left’s flagship OTT solution made for maximum flexibility and growth. Flicast is integrated with JW Player, an online video player and CMS, Cleeng, a subscription management solution, and 47 Samurai for ad management; all of which make up the complete solution.  

About Gravitas Ventures

Gravitas Ventures is a worldwide film distributor that connects filmmakers and producers with a global audience of over a billion people. Gravitas is one of the largest all rights distributors in the world, with the ability to distribute films into theatres and brick and mortar retailers. The company releases over 300 new films annually and is a scalable partner to new media outlets interested in licensing from their library of thousands of titles. As technology advances and new distribution opportunities arise, Gravitas continues to stay at the forefront, providing exceptional film products to audiences worldwide. Gravitas Ventures is part of Red Arrow Studios, one of the world’s leading creators and distributors of entertainment content.

About Float Left

Float Left is an OTT app solutions provider, giving media brands the tools they need to deliver engaging TV experiences to their audiences. They offer custom, natively built solutions for Roku, Fire TV, Apple TV, Web, iOS and Android Mobile, and various smart TVs. What sets them apart from other OTT providers is their multi-partner strategy and ability to scale. They can integrate with just about any technology to deliver the most sophisticated end-to-end OTT apps built exactly to their clients’ needs.

Float Left’s expertise in the industry and dedicated partnerships have helped hundreds of media brands launch successful OTT channels while also giving them the flexibility to adapt their apps as their needs grow. To date, Float Left has launched 450+ applications for AVOD, SVOD, TVE, and hybrid business models.