Broadcasters and Publishers to Benefit from DG and Civolution's Synchronized Ad Platform

Deployment for TV Synchronized Simulscreen Ads to Drive Customer Conversions

Las Vegas - CES 2013(07 Jan 2013)

DG® (NASDAQ: DGIT), the world's leading ad management and distribution platform, and Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content, announced the availability of their fully integrated product environments, a complete solution to trigger TV synchronized advertisements on websites, smartphones and tablets, and other connected devices such as smart TV's and game consoles.

Available now for broadcasters and publishers, the end-to-end solution combines DG's MediaMind video ad serving platform, asset tagging and metadata with Civolution's multi-award winning SyncNow ACR platform. TV commercials delivered by DG are automatically recognized in real-time across Civolution's extensive television monitoring infrastructure. Upon identification of ad-broadcast, which happens instantaneously, the system automatically pings the MediaMind ad server to trigger synchronized ads to the user's second screen.

This trend will continue to grow as more consumers own connected mobile devices that allow them to perform digital tasks in the TV viewing environment. According to Nielsen, 85% of smartphone and tablet users use their devices while watching TV. And Gartner estimates more than 1 billion new smartphone and tablets will be purchased in 2013. 

Another study by Red Bee Media/Decipher shows the third most common dual screening activity is shopping, with 79% of people saying that they are making purchases while watching TV.

‘'Television advertising is the most powerful and influential form of advertising, but the audience is increasingly fragmented.  The power of our ad platform combined with Civolution's ACR and ad triggering solution means that we are now offering advertisers the ability to engage consumers simultaneously, across multiple screens and devices without any additional effort required from the user," said Ricky Liversidge, Chief Marketing Officer of DG. "We want to make it easy for second screen publishers to sell their ad inventory in a seamless way and add value for the end consumers as well."

With today's announcement, publishers and mobile developers now have a single solution that bundles DG's MediaMind ad serving with Civolution's SyncNow ACR technology to offer an entirely new set of premium inventory to any of the thousands of brands currently working with DG.

"This kind of end-to-end solution augments the television and mobile businesses in a necessary way,'' said Alex Terpstra, CEO of Civolution." Advertisers will now be able to significantly enrich the way they interact with consumers in real-time and we believe this will drive the industry into a new era of engagement, multi-screen lead-generation and scientific measurement. It brings a wealth of exciting and innovative opportunities for brands and advertisers."

The dual-screen video ad platform experience will be showcased at the CES2013 Show in Las Vegas, at the Civolution booth #70811 at the Venetian Hotel.