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At Height of Consumer and FCC Pressures, MobiTV Releases White Paper, Revealing How Pay TV Providers Can Keep their Customers and Win Without a Set-Top Box
Mounting pressures on PayTV Industry Prompt Leading Innovator of End-to-End Streaming Video Experiences to Answer Looming Questions that Solve the Mystery of How OpCos Can Take Action
EMERYVILLE, CA (04 Nov 2016)
MobiTV, a global leader in live and on-demand video delivery solutions, releases its white paper: “Is it time to outsource your TV service?” revealing mounting pressures on Pay TV providers to evolve their TV delivery service from legacy multicast IP/QAM to unicast IP and completely revamp their approach for delivering in-home viewing experiences to customers.
“There’s a pressing decision to make: The in-home TV experience is changing rapidly, creating challenges for providers as they navigate the new reality of delivering pay TV services in today’s market,” said Kerry Travilla, VP of Technology at MobiTV. “Fortunately, the need for change also creates lucrative opportunities. With new IP unicast systems in place providers are able to reach customers that were once unserviceable due to low bandwidth networks and provide new value added services like catch-up TV, network DVR, social integration and recommendations. Now, there are options for cable companies to choose a managed service for their TV service by using a shared infrastructure to meet consumer demands. Our white paper is meant to ease fears, especially for small to medium OpCos that are seeking viable ways to future proof their video delivery, without cutting ties with their customers. ”
The maturation of retail set-top box industry creates an opportunity for OpCos to transition to IP unicast delivery for TV services, allowing them to better compete and deliver in today’s market. Consumer demands are driving TV providers toward pure IP delivery, and the Federal Communications Commission (FCC) is currently leaning toward the force of a TV delivery service to retail STB.
MobiTV’s White Paper informs readers about the need for Pay TV providers to consider a TV SaaS partner that can deliver a full IP based media and advanced features without sacrificing operational performance and high capital spending.
Key Highlights from the White Paper:
For the past 17 years, MobiTV has been shaping and evolving with consumer viewing habits that favor high quality and integrated streaming video experiences across a variety of applications and devices for subscribers at any time and any place. The Company’s mission is to power Pay TV providers as they transition to delivering their services beyond the traditional STB, bridging the gap between traditional TV and Internet TV.
- How Pay TV operators can compete, monetize their own network investments, and protect subscribers.
- How Pay TV providers can transition from legacy IP multicast to IP unicast through TV SaaS for a more profitable and scalable business model.
- How OpCos can pick the right TV SaaS, which includes Digital Rights Management (DRM) support, video quality and multi-tenant support.
- Details of TV SaaS integration and what it takes to meet the demands of today’s consumers.
MobiTV is a video delivery solutions expert committed to making the live and on-demand entertainment experience better across all devices and platforms. Our content delivery platform unlocks content from the traditional Set Top Box (STB) experience allowing pay TV providers to seamlessly deliver content to their subscribers on any screen. We provide customizable, cloud based, end-to-end streaming video solutions to providers worldwide, allowing them to offer a high-quality video experience across multiple devices, cost-efficiently, with the end-user in mind. With 17 years of industry experience, MobiTV helps providers create customer loyalty by operating a platform with 99.999% uptime, while ensuring video optimization across all screens. We pride ourselves on collaborating with our customers to deliver industry leading solutions that consistently embody innovation and reliability. Our connected media solutions are tailored for IPTV operators, as well as mobile TV and over-the-top customers (including AT&T, Deutsche Telekom, Sprint, T-Mobile, TELUS, US Cellular and Verizon, Reliance among others. For more information visit http://www.mobitv.com/.