AdNexxt Launches New Video Advertising Network for Roku

Knoxville, TN(13 Dec 2016)

Mediarazzi, a leading Roku developer, has announced the launch of a new video advertising network for Roku publishers. The new ad network, called AdNexxt (www.adnexxt.com), brings increased revenue opportunities to Roku publishers while promising to fill the gaps in fill-rates left by other ad networks. 

According to Phil Autelitano, founder of both Mediarazzi and AdNexxt, "As a full-service Roku developer, one of the biggest obstacles we faced was maintaining consistent advertising revenue for our clients' channels. CPMs and fill-rates tend to be all over the place. You average it out, and fill rates never seem to be better than 50-60 percent across the board, at most. What most publishers don't realize is that anything less than 100-percent fill rate is actually diluting their CPMs. Add to that. most video ad networks source the same inventory, so even when you stack them, you're still not filling at 100-precent. Our goal in launching AdNexxt was to create a monetization that always fills at 100-percent. No CPM dilution. What you see is what you get."

 

AdNexxt video advertising network monetizes Roku channels in three ways, with three separate programs:

• AdNexxt Streaming is a streaming ad solution available to all "public" Roku channels. AdNexxt Streaming guarantees a 100-percent fill-rate and pays $/CPMs based on total ad demand for that channel. 
• AdNexxt Performance is a performance-based (or "per inquiry") ad solution reserved for higher volume channels. These ads pay direct commissions per sale or per lead generated by ads that are custom-generated for each channel. AdNexxt is the only ad network that provides a performance-based ad solution in addition to streaming ads."Think if it as Google AdWords but for Roku -- you get paid when someone completes an action," Autelitano says.
• AdNexxt Direct offers direct advertising sales where AdNexxt serves as sales agent for selected channels selling ad time directly to advertisers, on commission. "We reach out to all advertisers, then we look for channels that best represent the market those advertisers are trying to reach. Not all channels qualify, and not all channels are necessarily AdNexxt users, until we approach them with advertisers," Autelitano states.

Like other ad networks, AdNexxt uses VAST. It integrates seamlessly into Roku SDK, Roku's new Direct Publisher and Instant TV Channel (ITVC) software. ITVC founder Scott Musser actually recommends AdNexxt as a monetization solution.

For new Roku channels, AdNexxt Streaming lowers the barriers to entry in monetization. Where most ad networks require minimum viewership, AdNexxt welcomes all channels to its system, no matter how few viewers, so long as they distribute content in the U.S. market. 

Autelitano adds, "Most new Roku channels are faced with a Catch-22. The ad networks want to see viewer numbers first, but the channels need monetization to get them. AdNexxt offers every Roku publisher the same opportunity to grow their channels. We're not interest in total views as much as we are viewer loyalty -- it's the viewers that come back again and again, it's viewer time, not viewer count, that counts for us. Ads need to be seen more than once to be effective. The more time an individual viewer spends, the more effective the ads we sell."

For existing Roku channels, AdNexxt Streaming can be used to compliment existing ad networks and monetization by filling their unused ad breaks. Because AdNexxt always fills at 100-percent, channels with existing ad monetization will realize increased revenue and greater, overall CPM stability. AdNexxt takes it a step further with the additional monetization opportunities offered through AdNexxt Performance and AdNexxt Direct.

AdNexxt is able to offer higher fill-rate and higher CPMs because it sources all ad inventory in-house. AdNexxt doesn't bid on ads like the other networks do. It sells ads directly to advertisers who pay anywhere from $5CPM to $40/CPM for targeted advertising. Any unsold spots are automatically filled with AdNexxt's own performance-based ads and proprietary affiliate programs.

Bottom line, for both new and existing Roku publishers, AdNexxt brings more revenue to the table through consistency, flexbility and added monetization opportunities. According to Autelitano, "Over 100 Roku publishers signed-up for AdNexxt in its first 2 days, a clear, testament to the fact that Roku publishers are starving for bigger or better monetization."

AdNexxt also works with other Connected TV platforms. 

About AdNexxt
AdNexxt creator, Phil Autelitano is founder of Mediarazzi, a leading developer and producer of Roku and Connected TV channels. Mediarazzi has developed and launched over 100 successful Roku and Connected TV channels for clients including Paula Deen, boxing legend Oscar de la Hoya, L.A.'s famed Whisky a Go Go, and Westgate Resorts. Autelitano, who was first to introduce performance-based (per-inquiry) advertising to Roku and Connected TV is considered a pioneer in the industry. For more information on AdNexxt video advertising network, please visit www.adnexxt.com