Industry Announcements

View Press Releases Add Your Press Release provides this section as a service to its readers and customers.

Press releases are subject to approval by the editorial staff of and may be edited or altered for length and clarity, or to remove unsubstantiated and unverifiable claims.

All content presented within the press release section is that of the submitter. does not necessarily endorse such content and bears no responsibility or liability for its accuracy.

Warner Bros. Taps Elemental for Emmy Award-Winning DETE Content Workflow and Distribution System

Powerful video processing engine increases studio production capacity and time to market

Las Vegas, NV(08 Apr 2013)

Elemental Technologies, the leading supplier of video solutions for multiscreen content delivery, today announced that Warner Bros. has deployed Elemental® Server video processing systems to enhance its Emmy® Award-winning Digital End-to-End (DETE) content workflow and distribution system. Elemental Server drives large-scale content conversion while significantly reducing the physical, power and heating footprint required to output studio-grade video assets for distribution.

Warner Bros. Technical Operations developed the DETE system to enable automated and faster content delivery, more consistent video quality and greater efficiency for its customers. The system manages Warner Bros.’ high definition and standard definition master files in the DETE digital vault. Elemental Server video processing is used to transcode and transform material to digital video formats ranging from mezzanine-quality files to web proxy files for remote viewing and editing.

Elemental Server is fully integrated into the DETE automated workflow through flexible REST APIs. Support for the creation of ProRes mezzanine files enables a number of critical workflows for Warner Bros. The company also uses Elemental Server to support efficient MPEG-2 and H.264-based digital media workflows.

Elemental Server further serves to future proof Warner Bros. video infrastructure with support for advanced standards and technologies such as HEVC/H.265, MPEG-DASH, UltraViolet and multiple streaming technologies including Apple HLS, Microsoft Smooth Streaming and Adobe Flash HDS.

“The addition of Elemental solutions to the DETE platform has enabled us to expand our support of critical deliverables while providing us with significant performance improvements,” said Vicky Colf, senior vice president, Digital Solutions and Services, Warner Bros. Technical Operations. “The ability to increase the velocity of content distribution across multiple platforms is vital to our business and technology from Elemental is a key enabler.”

“We are pleased to support Warner Bros. Technical Operations in accelerating content distribution,” said Sam Blackman, Elemental CEO and co-founder. “Our patented video processing solutions are ideal for delivering high volume, high-quality video processing while our flexible software architecture allows for rapid optimization of features critical to the DETE system.”

As part of the video processing backbone of the DETE workflow, Elemental Server enables the Warner Bros. to:

  • ·         Expand existing automation of the time-consuming manual processes required to encode multiple video inputs and outputs simultaneously across tens of thousands of titles;
  • ·         Reformat audio/visual timelines within essence video through support for frame-accurate trimming, stitching and multi-sourcing (i.e., bumpers, slates, logos, commercial black removal);
  • ·         Convert multiple source formats, such as JPEG 2000, MPEG-2 and AVI, and convert it frame accurately in up to 1.5X real time to Apple ProRes output, eliminating the need for manual solutions;
  • ·         Meet the needs of international partners and distributors with support for Slow PAL                                                                                                                                                                                                                                     workflows (audio re-sampling, time code anchoring, etc.);
  • ·         Reduce management overhead with integration into existing workflows through REST/XML APIs and assure maximum uptime with a Linux-based operating system.

Elemental is hosting a reception from 5 to 6 p.m. Tuesday, April 9 at NAB in Booth SU2724 at the Las Vegas Convention Center. The reception program focuses on professional video processing solutions for studios, post production houses and other content creators seeking to leverage cloud resources to format large-scale video assets. 

To schedule a meeting with an Elemental representative at NAB this week, please visit

About Warner Bros. Technical Operations

Warner Bros. Technical Operations handles the administration and management of the worldwide physical distribution of WarnerBros. Entertainment’s films and television shows and is responsible for the company’s conversion to digital distribution. The division also provides technological and operational support for new and existing ventures, while managing the implementation of product and distribution-related systems across its parent company. WBTO is further responsible for identifying and developing technologies that facilitate business development and growth for all of Warner Bros. Entertainment.

About Elemental

Elemental Technologies is the leading supplier of video solutions for multiscreen content delivery. Founded in 2006 and headquartered in Portland, Oregon, the company pioneered the use of graphics processors to power adaptive video streaming over IP networks. Providing unmatched solutions for hundreds of customers around the world, including nine of the top ten media and entertainment companies in the United States, Elemental helps content programmers and pay TV operators bring video to any screen, anytime – all at once. The company has offices in the United States, the United Kingdom, Hong Kong, Singapore and Brazil. To learn more, please visit and follow @elementaltech on Twitter.