February 09, 2026

Online Video News

Avanci Video Signs First Licensee and Publishes Rates

The patent pool offers three billing options and aggressive discounts for platforms signing by July 5, with rates ranging from 1.6-2.0% of revenue or $0.12-$0.15 per user per month.

Sneak Preview: Best Content Bets: Programming Decisions That Maximize Fill, Yield, & Scale

On Thursday, February 26, Rebecca Avery, owner and principal of Integration Therapy, will moderate the Streaming Media Connect panel "Best Content Bets: Programming Decisions That Maximize Fill, Yield, & Scale." Curating the right content mix is the foundation of scalable streaming channel monetization. This session breaks down the art and science of building a content library that draws and engages viewers and shows how data-driven programming decisions impact ad fill rates and cultivate sustainable growth across platforms.

Sneak Preview: Match & Measure: Evaluating CTV Ad Effectiveness at Streaming Media Connect 2026

On Tuesday, February 24, Erin Firneno, EVP of business intelligence at Advertiser Perceptions, will moderate the Streaming Media Connect panel "Match & Measure: Evaluating CTV Ad Effectiveness." As more advertising budget trends toward CTV, proving performance across fragmented platforms is critical to the success of the brands that invest in it. This panel of measurement and metrics experts from the ad-supported streaming ecosystem breaks down how marketers and publishers are reaching responsive audiences, moving from exposure to engagement to measurable outcomes, and identifying what truly moves the needle in CTV advertising.

Short Cuts

Applying a Second Encryption Layer to Enhance Stream Security

As long as publishers deliver premium streams, pirates will devise ever more ingenious methods to steal and restream that content. When DRM keys get hacked, what steps can content owners take to protect their streams? One method EZDRM COO/Co-Founder Olga Kornienko says her company has been looking at is adding a second encryption layer to make their clients' live content as bulletproof as possible, as she describes and explains how in this discussion with Integration Therapy's Rebecca Avery at Streaming Media Connect.

Blog

Three CTV Ad Innovations That Will Stick Around After The Olympics

Media companies on CTV and beyond will be upping their own game to compete at the Winter Olympics and Super Bowl this month and also in the future. We are experiencing high profile testing of new ad types and we all need to pay attention. This article describes what I think will stick.

How Advertisers Can Approach an Epic Sports Year

The Super Bowl has evolved so that viewers can now tune in to NBC's linear channel, as well as stream it via Peacock, Fubo, Hulu+Live TV, YouTube TV, and NFL+. One channel that is conspicuously absent from there is traditional YouTube, but that doesn't mean that it will be without Super Bowl content. Rather the opposite - YouTube will be at the center of the Super Bowl viewership, regardless of broadcast rights. What's more, this will be a precursor to an epic sports year for advertisers - one where YouTube will be more central than they may understand.

Industry News

VisualOn and The Channel Store Demonstrate Up to 65% Bitrate Savings with AI-Driven Content-Adaptive Encoding

VisualOn announced the release of a new whitepaper featuring results from an independent evaluation by The Channel Store (TCS), part of TVUP Media Group, comparing AI-driven content-adaptive encoding with traditional CBR and CRF workflows in production-gr

Public Media Management Names LTN as Technology Partner for PMM Cloud

Public Media Management (PMM) has selected LTN as the technology partner for PMM Cloud, a new managed, cloud-based master control solution designed to help public media stations address rising costs, aging infrastructure, and limited engineering resources

Akamai and Yospace Deliver Seamless, Personalized Ad Experiences to Tens of Millions of ABEMA Users

Akamai Technologies, Inc. and Yospace have renewed their agreement with AbemaTV, Inc to provide server-side ad insertion (SSAI) to ABEMA.