January 26, 2026

Online Video News

Q&A: TransUnion SVP Julie Clark Talks Netflix-WarnerBros. Acquisition 'Data Dividends'

In the immediate aftermath of Netflix's shift to an all-cash offer, Julie Clark, TransUnion SVP of Media & Entertainment discusses implications of a potential Netflix-WarnerBros. acquisition for audience data growth, the impact on content creation and curation strategy, ad yields, applied ad tech, and more.

Q&A: Bango VP Marketing Giles Tongue Talks Netflix-Warner Bros. and the Future of SVOD Bundling

The increasing likelihood of a Netflix-Warner Bros. alliance inevitably leads one to speculation of how the resulting juggernaut might impact global and regional SVOD markets where superbundles already abound in various forms. In the interest of exploring the possibilities, I spoke with Giles Tongue, VP Marketing at superbundling technology solutions provider Bango about how things might shake out (depending not just on who acquires WarnerBros but what they decided to do with the acquired IP) and how the SVOD scene might tilt on its axis should this merger come to pass.

Blog

Beyond the Ad Pod: Where CTV Advertising Will Go in 2026

As CTV changes how people consume content beyond the big screen, AI is simultaneously changing the way advertisers design, plan, activate and measure campaigns. Together, these two changes mean advertisers should be thinking about 2026 as a time to reinvent the way they reach audiences.

Why Immediate Action Is the Wrong Metric for Measuring Super Bowl Ads

The Super Bowl is a one-of-a-kind live TV event that requires a context-aware approach to measurement — and one that doesn't prize immediate action as the gold standard. It reveals something important for performance marketers: performance is defined not by speed but by outcomes.

Industry News

Letson Corp Partners with FAST Channels TV to Launch Historias de Corazón, a New Premium FAST Channel Showcasing the Best Romantic Stories for Spanish-Speaking Audiences

LOS ANGELES, January 26, 2026 – Letson Corp, the creative force behind massive digital projects with over a billion views, is excited to announce its collaboration with FAST Channels TV to introduce their latest venture, a FAST (Free Ad-Supported Streamin

Magewell Introduces New IP to HDMI Decoder and Positions for Future Growth

Revamped design enables advanced capabilities, leading with powerful IP to HDMI conversion