July 16, 2025

Online Video News

Nearly 90% of Advertisers will Use Gen AI to Build Video Ads, According to IAB’s 2025 Video Ad Spend & Strategy Full Report

Store Visits and Sales Are Now the Most Important KPI for Video Buyers; Expectations for Biddable CTV, and Live Sports and Events Rise

Deltatre Announces Acquisition of Endeavor Streaming

Deltatre, a leading international provider of streaming, digital, data, and graphics solutions for the sports, media, and entertainment industries, today announced it has entered into a definitive agreement to acquire Endeavor Streaming from Endeavor Group Holdings, Inc. 

Short Cuts

SGAI, Live Sports Streaming, Scale, and Standardization

Server-guided ad insertion (SGAI), and the variety of squeeze-back and picture-in-picture (PiP) ad options it enables, creates great opportunities for brands to innovate and engage audiences in new ways, particularly for live sports events. But it's still early days for SGAI implementation, and scale and standardization still pose significant challenges that old solutions and approaches won't solve, as Ring Digital's Brian Ring, SVTA's David Hassoun, Fan Serv's C.J. Leonard, and Eventually A Castle's Andrew Baritz discuss in this clip from May's Streaming Media Connect.

Blog

Redefining Viewer Engagement Through Data-Driven Entertainment Personalization

Redefining viewer engagement demands ongoing evolution. Streaming entertainment should feel effortless. Discovery should be smart. Subscriptions should be simple. And operators should have the tools to act with precision and agility.

Securing Sports Streams: How End-to-End Video Platforms Are Combating Piracy

The financial stakes of illegal streaming are enormous, as illegitimate viewership jeopardizes revenue from subscriptions and advertising, threatening the sports ecosystem. With over $60 billion invested annually in global sports media rights, broadcasters and content owners cannot afford to lose audiences to unauthorized platforms. Video service providers must prioritize anti-piracy initiatives to safeguard premium sports streaming content and protect their revenue.

Industry News

DAZN Builds Future-Ready Live Sports Infrastructure with Techex and TAG for FIFA Club World Cup 2025

DAZN, the world’s leading sports entertainment platform, has transformed its live monitoring capabilities to support its global broadcasting of the FIFA Club World Cup 2025™, deploying a brand new, scalable, flexible, and centralised infrastructure in par

Accelerated Video Encoding: G&L Systemhaus illustrates how specialised hardware can triple energy efficiency

Streaming with specialised VPUs can cut encoding energy use by up to three-fold versus CPUs. Tests confirm real-time speed and broadcast quality remain intact, charting a clearer path to greener large-scale delivery.

Telycam Simplifies Live Video Production with New Stream Deck Plug-in for PTZ Camera Control

Seamless integration enables easy, precise operation of Telycam’s advanced PTZ cameras with Elgato’s popular controllers

The Age of Evergreen: Why Classic Content Thrives in FAST

When it comes to streaming, “new” no longer means “current.”?Shows like Suits have found renewed success years after their original run, cult series are racing back to connected TVs and decades old classics like I Love Lucy are running 24/7 on platforms s