Broadband Device Pavilion Content Delivery Summit
Monday, May 14 Tuesday, May 15 Wednesday, May 16

Pre-Conference Seminars - Monday, May 14

9:00 a.m. - 12:00 p.m.
SM1: Streaming Media Delivery – Servers and Clouds
There are many encoding options for streaming media, and quite a few media player options, but few media server options. Which one is best for you? In this workshop, learn about how to deploy streaming media servers for various scenarios, including live and on-demand streaming both inside your company network and on the Web. You will also learn about MPEG DASH, delivering TV-like experiences to multiple devices, protecting your content, and delivering streams from cloud-based media servers.
Speaker: , Chief Evangelist, Panopto

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SM2: Encoding for Flash, Mobile, and HTML5
Learn the technological fundamentals behind encoding for both H.264 and WebM formats. You'll learn how to encode H.264 for HTML5 distribution and streaming to iOS and other mobile devices, as well as how to encode it for Flash, including live, on-demand, and RTMP, as well as HTTP-based adaptive streaming. For WebM, you'll learn the basics of on-demand streaming, plus get a look at live WebM encoders. Finally, you'll learn how the various H.264 and WebM encoding tools compare in regards to performance, quality, and features.
Speaker: , Founder, Streaming Learning Center

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1:30 p.m. - 4:30 p.m.
SM3: Live Webcasting from Soup to Nuts
This workshop will teach you the fundamentals behind the five phases of a webcast including planning, production, encoding, authoring, and distribution. Learn about the best production techniques, encoding equipment and profiles, webcasting distribution options, and how to deliver video to multiple devices. You'll also learn about the differences in broadband and wireless networks and how this can affect your live video streaming implementation. This session will provide you with the tips and tricks, best practices, and lessons learned regarding the technical set-up of live streaming so you can deliver interactive, high-quality experiences for your next live event.
Speaker: , Sales Engineer, ViewCast

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SM4: Planning Online Video Deployment for HTML5 and Flash
As the online video world increasingly moves to HTML5 <video> for online video experiences, it's more important than ever to properly plan your online video deployment before you start encoding your content. In this workshop, you learn how to evaluate the various mobile and desktop browser targets that your viewers will use to watch your content, and develop a feature matrix of capabilities available on those browsers. Next, you learn how to plan the server technology you will use to deliver the content: standard HTTP delivery (or progressive download), streaming technologies such as Apple HTTP Live Streaming (HLS), and Adobe HTTP/RTMP Dynamic Streaming. You also learn which video analytic technologies will work best with the various deployment paths you chose for your content.
Speaker: , Streaming Solutions Architect, videoRx

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Tuesday, May 15, 2012

9:00 a.m. - 10:00 a.m.
Welcome & Opening Keynote
With HTML5 bringing native media support to web browsers, a whole a new set of opportunities and technical challenges have been created for content owners and distributors of online video. Enabling the best possible experience across the broadest set of devices and platforms raises some hard questions around compatibility and evaluation of what the core requirements for online media technology are. This keynote by Google Chrome will explore how device, operating system, and browser differences impact the video ecosystem and what content owners can do to help ensure a consistent user experience. Attendees will also hear about Google's direction for online media technology and get their questions answered in a Q&A session after the keynote.
, Head of Strategy and Partnerships, Google Chrome
10:00 a.m. - 10:30 a.m.
Coffee Break - Visit the Exhibits
10:30 a.m. - 11:30 a.m.
A101: Building Digital Media Brands on Facebook
Leading digital media companies join Facebook to discuss the benefits of distributing digital media to the largest social media platform in the world. With more than 800 million global users, Facebook provides new and revolutionary ways to build successful digital media brands. Topics and technologies discussed on this panel include social brand and audience building, technical tips, and new ways to make money from digital media distribution.
Moderator: , Chief Strategist, AllDigital
Speaker: , President and CEO, Socialite
Speaker: , VP, Marketing, Vitrue
Speaker: , SVP, Digital, Starz
B101: Video Platform Deployment In Higher Education
Join Cornell University and other institutions to discuss the deployment of cross-campus video platforms in the decentralized governance model of higher education. Learn what peer institutions are doing to document use cases, gain buy-in from potential stakeholders, and structure delegated administration and support.
Moderator: , Manager, Video Collaboration Services, Cornell University
Speaker: , Streaming Media Administrator, University of Chicago
Speaker: , CTO, Our Lady of the Lake University
Speaker: , Technology Analyst, The University of Toledo
Speaker: , TechTV Webmaster & Community Liaison, MIT
Speaker: , Director, CMI2 and Shared Academic Solutions, Yale
C101: HOW-TO: Technical Setup of Live Streaming Production
This session provides tips and tricks, best practices, and lessons learned regarding the technical set-up of live streaming production. Learn how to stream multiple formats from a single encoder, use social networking overlays, leverage adaptive bitrate streaming, and transition between live streams from multiple camera angles using multi-encoder synchronization. Come learn how to deliver interactive, high-quality experiences for your next live event.
Speaker: , Senior Advisor, Level 3

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D101: HOW-TO: Choosing an Enterprise-Class Video Encoder
This session will discuss factors to consider when choosing an enterprise video encoding systems from the likes of Digital Rapids, Elemental, Harmonic, Sorenson, and Telestream. Factors incorporated into the analysis will include performance, output quality, quality control options, format support, expansion options, programmability, and other variables. If you're considering buying an enterprise encoder or upgrading your current systems, you'll find this session particularly useful.
Speaker: , Founder, Streaming Learning Center

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11:45 a.m. - 12:30 p.m.
A102: Handicapping and Reviewing YouTube’s New Content Channels
Join TV critics, YouTube producers, and other experts to take a close look at the most interesting and prominent of the new YouTube channels. In this session these experts critique the channels, the content, headlines, tags, images, and metadata to provide insight as to how to improve these for your own work. Find out what’s working, what’s not, and what you can learn from it.
Moderator: , CEO, Revision3
Speaker: , CMO, Revry
Speaker: , Co-Founder, Tubefilter
Speaker: , Co-Founder, CEO, Mondo Media
B102: Live Video Events in the Enterprise
From a town hall discussion with the CEO to a geographically disperse team meeting, live video events in the enterprise have a positive effect on employee engagement and save time and money. Learn from experts in corporate communications, event planning, and technology support about best practices in planning, executing, and measuring live video events. Questions include setting the sponsor’s expectations, preparing the venue to make the event “TV appealing,” best practices in coordinating event producers with broadcast producers, and conducting a successful and “blame-free” lessons-learned meeting.
Moderator: , Manager, Desktop Video, Wells Fargo Video Network
Speaker: , Communications Specialist, Online Solutions, United States Postal Service
Speaker: , Technology Specialist, Digital Designer, Prudential
Speaker: , Senior Manager, Digital Media Operations and Infrastructure, MySQL
Speaker: , Rich Media Engineer, Intel Corporation
C102: HOW-TO: Encoding Video for iDevices
This seminar starts by detailing the playback specs for all iDevices, old and new. Then, learn the strategies used by prominent iTunes publishers to serve the complete range of installed iDevices. Next, the seminar switches to cellular wireless delivery, with a technical description of Apple’s HTTP Live Streaming (HLS), including recommendations for the number of streams and Apple’s encoding parameters. The seminar concludes with a review of encoding options for HLS and techniques for serving multiple target platforms such as Flash and iDevices with a single set of encoded H.264 files.
Speaker: , Founder, Streaming Learning Center

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D102: HOW-TO: Social Video 101—Techniques to Make Your Videos Go Viral
In this highly interactive, educational workshop, attendees learn how to create video content with the best chance to “go viral” and learn about practical methods and technologies for measuring the success of social video campaigns. This hands- on presentation clearly explains the video creation, distribution, and measurement strategies advertisers need to go beyond “post and pray” to increase the probability their videos will get viral pick-up. Through a series of case-study presentations of successful viral campaigns from Levi’s, Capital One, and LEGO, attendees learn a step-by-step process to create viral-ready videos.
Speaker: , Co-Founder, CEO, Sharethrough

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12:30 p.m. - 1:45 p.m.
Lunch Break - Visit the Exhibits
1:45 p.m. - 2:30 p.m.
A103: Original Web Series at the Tipping Point
Millions of dollars are invested in web originals. Big media players such as YouTube and Hulu are getting involved, along with famous filmmakers and well-known production companies.What will it take for a web original to achieve TV- like success? With traditional television taking advantage of platform convergence, allowing us to enjoy our favorite shows on multiple screens, can we expect web content to join “prime time”? And will connected TV be the driver? Join industry leaders as they discuss the potential of online video content, what it offers advertisers, and when will it finally capture the viewer’s hearts.
Moderator: , SVP, Video, AOL
Speaker: , GM, Wall Street Journal Digital Network
Speaker: , SVP, GM, Entertainment, CBS Interactive
Speaker: , Founder, CEO, My Damn Channel
Speaker: , SVP, Programming, Pluto TV
B103: Finding and Converting OTT Subscribers in Latin America
Over-the-top video has launched in several Latin American countries (with at least a dozen countries poised to follow), offered by no less than six digital media operators. None of the OTT operators will have exclusive major studio content, and few will have unique indigenous content.What strategies and tactics will these operators deploy to win the battle for subscribers with a service that, by definition, cannot guarantee QoS in terms of price, size of the library, and content portability across platforms? What are the major barriers to finding prospects and converting them to subscribers? Which operators have the best chance at dominating the market for digital media distribution in Latin America.
Moderator: , Managing Director & Partner, Symonds Associates
Speaker: , Director, Business Development, Global Delivery Services, Telefonica
Speaker: , CEO, DLA
Speaker: , CEO, Bazuca
Speaker: , GM, Total Movie
C103: HOW-TO: Video Player Development Across Multiple Screens
Gone are the days when the biggest concerns when publishing content online were client bandwidth and supported codecs. Now, you need to address an increasingly diverse array of devices, processors, and operating systems.Without the luxury of a widely supported Flash Player plug-in on devices, how can you efficiently play video that your audience can watch anywhere? There are logical approaches and proven solutions. This session gives you a high-level view of Flash, HTML5, and native app solutions, along with a clear strategy for playback across the widest variety of devices and platforms.
Speaker: , Web Video Consultant,

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D103: HOW-TO: Low-Cost, Live Captioning for Webcasting
This presentation covers how to create low-cost captioning for live webcasts and quick-turn closed captioning for rebroadcasts. Learn how to coordinate live webcast production with a live captioning service for much less cost than having in-house folks spend many hours making transcripts, or correcting automated transcripts, and then creating SMI files to apply to rebroadcasts weeks later. It also covers how to customize the webcast player with appropriate graphics and links to direct hearing impaired audiences to view the live captioning, and later for CC for VoD.
Speaker: , Enterprise Technology Programs Manager, Lockheed Martin

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2:45 p.m. - 3:30 p.m.
A104: MPEG DASH: Opportunities and Impacts on Adaptive Streaming
MPEG DASH provides an open, interoperable standard for adaptive streaming. A panel of experts discusses its key features, its rate of adoption by various consortia, the challenges for a wide adoption and its impact on adaptive streaming. Possible migration paths from the current proprietary formats to MPEG-DASH for content and service providers are also discussed.
Moderator: , Multimedia System Architect, NexTreams
Speaker: , Chief Architect, Media Cloud Engineering, Akamai Technologies
Speaker: , Vice-Chair, Ultra HD Forum
Speaker: , Director Product Management, Qualcomm
Speaker: , SVP, Chief Technology Convergence Officer, Viacom
Speaker: , Sr. Product Manager, Adobe
B104: Making a Living on YouTube
Long gone are the days of cute kitten videos offering the only hope for “going viral,” but is it possible to make a living creating YouTube videos? As the audience grows more savvy and technology more accessible, the quality of content that reaches the millions of views mark needs to be more engaging and of higher production value than ever before. Meet some of the creators who are reaching these milestones consistently, as well as advertisers trying to gain access to these creators’ huge audiences.
Moderator: , Content and Speaker Coordinator, VidCon
Speaker: , Actress, Creator, "Key of Awesome"
Speaker: , Business Development and Brand Partnership,
Speaker: , Partnerships,
Speaker: , Viral Video Genius
C104: HOW-TO: Comparing & Configuring Live Streaming Encoders
If you are interested in creating live streams for desktop and mobile delivery, this is the session for you.Walk through how-to demonstrations for multiple live video encoders and appliances at a variety of price points. Come learn the pros and cons of different encoders, their limits, and handy live encoding tricks, all while demoing high-quality, multiple- bitrate streams for the desktop and mobile environments.
Speaker: , Digital Workflow Technologies Specialist, Viacom

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D104: HOW-TO: Optimizing Video for HTML5 and Flash
Flash is dead. Long live HTML5. Or not? There has been a lot of misinformation spread by advocates of both standards and plug-ins. In this session, learn how to best encode and deploy your video content so that it will be compliant for “HTML5 video-ready” browsers as well as the Adobe Flash Player. Topics include codec decisions (AVC/H.264 vs. WebM/VP8), licensing, and deployment scenarios (progressive download, adaptive HTTP streaming, and more).
Speaker: , Streaming Solutions Architect, videoRx

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3:30 p.m. - 4:00 p.m.
Coffee Break - Visit the Exhibits
4:00 p.m. - 5:00 p.m.
A105: Internet Television: It’s Broken Already
From TV Everywhere to the growing number of connected televisions, channel lineups and content are showing up on the screens of our choice. But finding and accessing the content we want has grown more complex, because the new internet television model doesn’t mimic its linear sibling in the living room. And once you find the content, is the quality on par with traditional TV? Does it matter? Further, are these new platforms scalable enough to handle massive amounts of traffic?
Moderator: , Partner, Altman Solon
Speaker: , VP, Audience Insights, TiVo
Speaker: , Executive Director, Business Development & Strategy, Comcast Technology Solutions
Speaker: , Chief Digital Officer, EPIX
Speaker: , VP, Content Acquisition, Roku
B105: Will Internet TV Accelerate Online Video's Growth or Keep Television Stronger than Ever?
While cord cutting has yet to make any real impact on the cable TV business, in the future all devices will be connected and more content choices will be available. Traditional television still remains as strong as ever while online video has, in some ways, failed to disrupt the broadcast industry. In this session, content owners and CE manufactures will debate whether over-the-top (OTT) connected devices and platforms will accelerate the flow of consumers away from television and onto the web and outline what OTT services have the best shot at disrupting cable TV.
Moderator: , CEO,
Speaker: , CEO, Co-founder, Connected Sports Ventures
Speaker: , SVP, Publisher Operations, Grab Media
Speaker: , President, Frequency
C105: HOW-TO: Enterprise Video Case Studies
This session presents case studies from leading enterprise organizations showcasing their use and deployment of video for live and on-demand applications. Attendees learn about webcasting workflows, on-demand applications, and ways enterprise companies are using video to improve communications, increase efficiency, and enhance their businesses.
Moderator: , Manager, Desktop Video, Wells Fargo Video Network
Speaker: , Video Service Delivery Lead, Accenture
Speaker: , Group Manager, Social Media Enterprise, Microsoft
Speaker: , VP, Learning and Development, Coldwell Banker

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D105: HOW-TO: Device Demos, Battle of the $99 Streaming Boxes
With so many broadband-enabled devices in the market, trying to determine what each one offers in the way of streaming quality and content inventory can be quite confusing. In this special session, Dan Rayburn presents hands-on demos showcasing the leading $99 streaming devices, including the Apple TV, Roku 2 XS, WD TV Live, Sony SNP-N200, and the newly announced Vizio Stream Player. Attendees can see these devices in action, learn which content platforms they run, and take part in a Q&A session.
Speaker: , Streaming Media Magazine's European Edition

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5:00 p.m. - 6:00 p.m.
Networking Reception in the Exhibit Hall
sponsored by

Wednesday, May 16, 2012

9:00 a.m. - 10:00 a.m.
There are a myriad of forces conspiring to change how we consume video and how companies monetize it. In this keynote, Revision3 CEO Jim Louderback will lay out a wide range of the lessons he's learned over the last five years at the helm of the leading Internet Television Network. Some of the themes he'll explore include the three different types of viewing and why they matter; how people are really making money with Internet video; and the winners and losers in online video – including those who don’t know they’ve lost yet.
, CEO, Revision3

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10:00 a.m. - 10:30 a.m.
Coffee Break - Visit the Exhibits
10:30 a.m. - 11:30 a.m.
A201: Balancing the Viewer Experience and the Need to Monetize
Making business decisions around the usability and the user experience for consuming video is often limited by budget, technical limitations of consumer devices, and business rules around the consumption of media. This presents evolving issues and problems for content owners to meet consumer expectations for a seamless and ubiquitous consumption. This session touches on issues such as design and usability in conjunction with technical features such as playback and interface functionality, ad integration, security concerns that may dictate streaming formats/DRM/conditional access rules, inclusion of social media functionality, metrics, and more as we examine the needs of content owners versus the desires of consumers.
Moderator: , Manager, Systems Integration and Operations, HBO
Speaker: , VP, Video Product Management, Global Digital Media, Viacom Media Networks
Speaker: , VP, Emerging Media, Turner Sports
Speaker: , EVP, CTO, BAMTech
Speaker: , Founder, AugX Labs
B201: Unique Deployment Challenges for Mobile Video in the Enterprise
“Help! My CEO wants video on his iPad.” Deploying mobile video in the enterprise presents many challenges that are unique to enterprise environments. Major considerations include encoding video for mobile devices, choosing the correct servers, and delivering to multiple devices and players—especially now that Flash will no longer be supported on mobile devices. The final challenge discussed is networking, as enterprises need to determine if users are going to access the video over the enterprise Wi-Fi network or the public cellular network.
Moderator: , Founder & Managing Director, Howard & Associates
Speaker: , Senior Director, Unified Communications and Video Services IT, Cisco
Speaker: , VP/GM, Video Content Management, Polycom
Speaker: , VP, Learning and Development, Coldwell Banker
Speaker: , Video Solutions Architect, Wellpoint

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C201: Demos: Connected TV Platforms
While the adoption of smart TVs is still small, these devices present the best opportunity to completely change the landscape of the connected living room. In this session, Dan Rayburn demos the latest connected TV platforms from Samsung, Sony, Vizio, and others. Attendees are given an overview of what each manufacturer has to offer, including the latest content developments on the platform, the killer apps, and hear what the business models look like for content owners streaming video to these devices, as well as how these TV platforms are going to evolve over the coming years.
Speaker: , Streaming Media Magazine's European Edition
D201: HOW-TO: Encoding Video for HTML5
Learn the technological fundamentals behind encoding both H.264 and WebM formats for playback with the HTML5 tag. Learn the basics of H.264 and WebM encoding, and how to produce it for HTML5 distribution. In addition, see how the various H.264 and WebM encoding tools compare in regards to performance, quality, and features.
Speaker: , Founder, Streaming Learning Center

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11:45 a.m. - 12:30 p.m.
A202: Down and Dirty: Live Streaming on a Budget
This panel explores the tools and techniques for streaming live on a small budget. This session discusses the entire webcasting workflow, including how to get the video signal from the site to end user; how to build an audience; when to use multi-bitrate streaming; strategies to consider for reaching mobile devices; and how to leverage social media platforms.
Moderator: , Vice President, Product Marketing, Ustream
Speaker: , Associate Director of Athletics - Content & Strategic Communications, Harvard University
Speaker: , VP, Marketing, LiveU
Speaker: , Director, Media Services, Quality Tech
B202: The Business of TV Everywhere
Programmers and service providers have begun to strike deals that are making TV Everywhere a reality. But what business models will be the impetus for more deals that will make even more content available? What will this mean for traditional streaming video providers and the technology companies that support them? Finally, how are the over-the-top players going to fare against competition from the incumbents on this front? This session looks at how the market for TV Everywhere is evolving, the business challenges that need to be overcome to reach maturity, and how to measure success.
Moderator: , Partner, IBB Consulting Group
Speaker: , VP, Digital Media Counsel, A+E Networks
Speaker: , Senior Director, Business Development, Sling Media
Speaker: , CMO, Elemental Technologies, an Amazon Web Services Company
Speaker: , VP, Online Content Development and Strategy, DISH Network
C202: New Device Demos: Boxee Live TV
As streaming in the living room continues to grow in popularity, new devices continue to roll out to the market. In this session, Boxee will demo the new Boxee Live TV solution which delivers live sports, local news, special events, and shows from your local broadcast stations (like ABC, CBS, FOX, NBC) via an HD antenna. See how you can watch broadcast channels, in HD, on a Boxee device with no monthly cable fees.
Speaker: , VP, Marketing, Boxee
D202: HOW-TO: Multi-Bitrate and Multi-Screen Streaming With Flash Media Server 4.5
The latest edition of Flash Media Server supports multi-bitrate streaming over a wider variety of protocols — not only to Flash Player and AIR, but to iPads and iPhones as well. New features in FMS 4.5 such as server-side HLS transcoding and adaptive bitrate (set-level) manifest support provide more flexibility than ever. In addition to introducing you to new features and best practices, this session provides you with examples of cross-platform video players that put them into action — detecting the viewer’s bandwidth and operating system and delivering the appropriate format stream at the optimal bitrate.
Speaker: , Web Video Consultant,

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12:30 p.m. - 1:45 p.m.
Lunch Break - Visit the Exhibits
1:45 p.m. - 2:45 p.m.
A203: Best Practices for Planning A Content Curation Strategy
It used to be that adding video to your web site meant one thing - engaging in significant and often expensive video production. But now, a video content strategy can include content from a wide variety of sources. Sites are embracing video curation as a way to mix created, collected and contributed content. This presentation will explore how to plan a video curation strategy, how to determine what sources are appropriate for your visitors, and how you invite and curate user-generated and user-submitted content.
Speaker: , Author, Curation Nation
B203: Finding, Growing, and Cultivating an Audience Online
From lonelygirl15 through the latest YouTube premium content channels, direct feedback and interaction with audiences is one of the ways online storytelling distinguishes itself from other forms of visual storytelling. The ability to engage and create action items for your online audience is a valuable tool that's often underutilized. But where do you find the audience, and how do you keep them coming back again and again? How soon should you begin the audience-building process? How do you keep an audience engaged between seasons? This panel offers real-world success stories and technical and business guidance from some of the most successful audience- builders online entertainment has to offer.
Moderator: , Content and Speaker Coordinator, VidCon
Speaker: , VP, Mobile Video, mDialog
Speaker: , Founder, TangoDango Network
Speaker: , Executive Producer/Writer, "Anyone But Me"
Speaker: , CEO, Revision3
Speaker: , VP, Trade Marketing, Demand Media
C203: HOW-TO: Adaptive Live Streaming to Any Device From a Single Encoder Stream
With so many devices and streaming formats, how do you get your audio and video content to your customers? The task becomes even more challenging if you are streaming from a remote location with limited uplink bandwidth. This session shows you how to take a single stream from an encoder and use tools to convert it on-the-fly into dynamic adaptive bitrate streaming for delivery to nearly any screen or device. For live streaming, we also demonstrate how to enable DVR controls (pause, forward, rewind, resume to live) and DRM.
Speaker: , Chief Evangelist, Panopto

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D203: HOW-TO: Building an HTML5 Video Player
This live coding session demonstrates how to develop from scratch your own interface for HTML5 video, including embedding a video using HTML5, building custom controls using the JavaScript API, fallback strategies for older browsers and devices, and fixing known playback bugs on the iPhone and Android. By the end of the session you should feel comfortable adding HTML5 video to your own site.
Speaker: , Creator, VideoJS

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2:45 p.m. - 3:15 p.m.
Coffee Break - Visit the Exhibits
3:15 p.m. - 4:00 p.m.
A204: The Digital Living Room
Join experts from all sectors of the digital video world to discuss the ever-changing topic of “the digital living room” and how content producers and creators, service providers, and other video web services will thrive in this new economy. What business opportunities lie in the coming surge of internet-connected TVs? What role does mobile video play in the future of the digital living room and streaming content in general? Come hear what technologies and services are poised to be the market’s biggest disruptors and how content owners, producers and distributors can capitalize on them.
Moderator: , Senior Editor, All Things Digital
Speaker: , Founder, AugX Labs
Speaker: , Strategic Partner Development Manager, Google TV
Speaker: , Director of Business Development for Branded Products, Western Digital
B204: Best Practices for Video Workflow in the Cloud
A number of vendors offer cloud-based video publishing platforms, but the features and functionality—not to mention cost—vary widely. Some vendors focus their solutions on content management and monetization, while others are geared toward enabling syndication and interactive advertising campaigns. This session lays the groundwork for content owners to better understand which type of cloud- based publishing platform is best, what benefits the cloud provides to their business, and ways to streamline their video workflow.
Moderator: , Senior Editor,
Speaker: , Content & Community Producer, MIT Enterprise Forum
Speaker: , Founder, Linius
Speaker: , CTO, Hearst Interactive Media
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Matt Frost
Head of Strategy and Partnerships
Google Chrome
Jim Louderback

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