Video Marketing Power Summit

Online video viewing is surging, and online video advertising is reaching the cord-cutters and cord-nevers who don't watch traditional TV. For the first time, the people who bring you Streaming Media East and OnlineVideo.net have an event just for video marketers. You need to be there whether you're guiding the first efforts of an SMB or the global cross-platform strategy of a Fortune 500.

In this one-day conference, we'll look at the obstacles challenging advertisers and publishers, offering strategies for reaching consumers where they live, work, and shop. We'll have the biggest names in video marketing offering lessons and speaking from their own experiences. Because we have Streaming Media East's reputation to live up to, we'll offer a detailed deep-dive that other conferences can't match. And did we mention there will be plenty of time for networking?

Does your marketing team need to be here? You know it.

What to sponsor Video Marketing Power Summit? Find out more here.

Who Should Attend

CMOs, ad agencies, publishers, buyers, sellers, marketers, advertisers, creatives, storytellers, thinkers, visionaries, the brave and the bold.

Video Marketing Power Summit Registration Includes

The Video Marketing Power Summit may be registered for separately or is included with all conference passes.

  • Access to Video Marketing Power Summit
  • Access to the Streaming Media East keynotes
  • Access to the Discovery Track
  • Light continental breakfast and morning and afternoon breaks
  • Admission to the Streaming Media East Expo including the Tuesday Reception
 

Wednesday, May 9

Track VM: Video Marketing Power Summit

 

VM Kickoff Session: Pivot Point

Wednesday, May 9: 9:00 a.m. - 10:00 a.m.

2018 is a critical year for video marketers: With years of experience behind us, we know what works and what doesn’t. With new technologies ahead, we know where the industry is going. Now it’s time to spring off, to take the crucial leap to greatness. This session includes two presentations from major players designed to get you energized for the future. 

Speakers:

, Manager, New Partner Development North America, Google

, Teads, Global President

 

VM201. Overcoming Obstacles: Getting a Handle on Brand Safety, Viewability, and More

Wednesday, May 9: 10:30 a.m. - 11:30 a.m.

2017 was a hell of a year, wasn't it? With ad fraud rampant, well-publicized brand safety debacles, and too little transparency, it's a wonder anyone uses online video advertising at all. But there's good news: Better systems are being created and the ecosystem is healthier than ever. This session will lead off with fresh research from the Trustworthy Accountability Group (TAG) on the TAG Certified Against Fraud Program to reduce fraud across the digital advertising supply chain, then offer a panel discussion on Ads.txt, blockchain, and the other technologies that will shape the future.

Moderator:

, Deputy Director, IAB Video Center of Excellence


Speakers:

, Senior Vice President of Operations and Public Policy, Trustworthy Accountability Group (TAG)

, SVP, Head of Digital Ad Sales & Solutions, Discovery Communications

, Managing Partner, Brand Safety Americas, Groupm

, VP of Partnerships & Platform Operations, MadHive

 

VM202. Go Too Far: Pushing the Envelope in Brand Storytelling

Wednesday, May 9: 11:45 a.m. - 12:30 p.m.

How are you going to know you’ve pushed the envelope as far as it will go unless you push it just a little too far? In this panel discussion, leading brand video storytellers show clips from their bravest and boldest work, then tell you how to experiment in form, voice, subject, and technology to surprise and delight prospective customers. Viewers are tired of the same-old, same-old, so grab their attention and don’t let go.

Moderator:

, Senior Reporter, Digiday


Panelists:

, Chief Business Officer, Ryot Studio

, Founder, Epic Signal

, Branded Content, Creative Director, Mashable

 

VM203. The Future Is Cross-Screen: Running a Cross-Screen Campaign

Wednesday, May 9: 1:45 p.m. - 2:45 p.m.

Video marketing is about reaching consumers on every screen they own. Broadcast TV, connected TV, mobile, desktop, tablets: They all have a role to play, and the trick is to use them in the right combination. This session starts with a presentation by Nielsen called, "How Digital Video and Advertising are Revolutionizing the TV Screen," which will present fresh research from Nielsen. It then offers a panel discussion with brands and agencies explaining how to do cross-screen marketing the right way.

Moderator:

, Editor, OnlineVideo.net


Speakers:

, Vice President, Media Analytics, Nielsen

, Vice President, Client Services, The Trade Desk

, VP of Emerging Technology, YuMe

, CMO, Vimeo

 

VM204. See It First

Wednesday, May 9: 3:15 p.m. - 4:00 p.m.

The screen is no longer a flat panel, as augmented reality (AR), virtual reality (VR), 360° video, and other hybrid systems give marketers new ways to play and new platforms to reach viewers. But how much of this is hype, and how much is real (not virtual) reality? In this panel, experts explain how these areas will take off and how to reach connected viewers.

Moderator:

, Reporter, Quartz


Panelists:

, Founder and CEO, Dig Down Media

, COO, Envrmnt AR/VR, Oath

, Managing Editor, LIFE VR, Meredith Corporation

Wednesday, May 9

Keynotes

 

Closing Keynote: What’s Next for Video: OTT, Subscription Services and the Connected Living Room

Wednesday, May 9: 4:15 p.m. - 5:00 p.m.

People are increasingly consuming content in new formats via new channels. Join Google’s Rachel Berk to learn more about Google’s efforts in providing new experiences in entertainment and to gain insights on where video is headed next. Chance to win a LiveU Solo and SlingStudio Prize Package valued at over $3,500, courtesy of LiveU.

Speaker:

, Business Development Manager, Android/Play, Google

Tracks & Special Events

Business and Strategy Track

Created for CEOs, CSOs, media strategists, and business development executives: This is your home at Streaming Media East. This forward-thinking track offers high-level strategic discussions where you can learn from the best where the online video economy is moving.

Find out more
Technology and How-to Track

Created for CTOs, engineers, and developers who want one thing: solutions. The video ecosystem is a fragmented mix of platforms and devices: Learn from the pros how you can eliminate the bottlenecks and deliver results.

Find out more
AI, Machine Learning, and the Future of Everything Track

This track will explore the technical, financial, and ethical implications of this brave new world. Don’t get left behind! You’ll come out with a deeper understanding of how to make your entire operation smarter, faster, and more profitable.

Find out more
Discovery Track

Sessions in this track are educational and the presentations which typically focus on products and customer case-studies, provide a good opportunity to learn more about specific technologies or vendors. Open to all conference attendees and Discovery Pass holders.

Find out more
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