Greg DePalma is Vice President of Audience Insights at TiVo Inc., where he consults with advertiser, agency, and network clients to increase commercial effectiveness in a DVR world. Previously, Greg worked as Senior Director, Brand Marketing at LendingTree, where he managed brand equity, advertising, and media. During his 18-year marketing and advertising career, Greg has worked at industry leaders like WPP’s Millward Brown and Nielsen Media Research. Greg earned his MBA at Fordham University and received a BA from Bucknell University. He frequently speaks about Advertising, Global Brand Building, Analytics/Marketing ROI, and iTV at conferences and also shares his expertise as a guest lecturer at Columbia, Fairfield, FIT, and Fordham universities.