The Four Major Carriers Are Hyping 5G, and Using Social to Do It
5G networks and phones aren't available to most of us, but that hasn't stopped the four major carriers—AT&T, Verizon, T-Mobile, and Sprint—from promoting their services.
Minute.ly Solution Automates Brand Stories on Multiple Platforms
Making it easier for brands to connect with followers using the Stories format, Tel Aviv-based Minute.ly today launches an automated solution.
Verizon Improves its Mobile Video Streaming Experience, Finds Report
Verizon's video performance has improved in the last six months, as it achieved a 56.1 in Opensignal's latest report, making it the first U.S. carrier to reach the Good category.
Amino Acquires UX Specialist 24i Media for €21.4 Million
The acquisition will allow Amino to offer pay TV operators a better-integrated user experience solution; 24i will retain its brand.
Dalet Acquiring Flex Media Platform; Is This the End of Ooyala?
Dalet will pay up to $5.4 million in cash and stocks for Flex Platform software, customer contracts, and personnel. Will the last person at Ooyala please turn off the lights?
Half of Young People See Major Tech Sites as Too Powerful, Finds Viacom
Companies such as Facebook, Amazon, and Google are too powerful, agree half of today's young people, says a VidCon panel called "Youth Culture: Power in Progress."
Skinny Bundles Plus A-List Content Could Sway Cord-Cutters
Pay TV providers remain under pressure from cord-cutting but could use skinny bundle offerings to staunch the flow, finds a new report.
Facebook’s Video Strategy Shows Signs of Success: IHS Markit
In a finding that will support the case short-form content service Quibi is making to advertisers, mobile devices have become a key area of growth in terms of video consumption.
HBO Max Joins Multi-Billion-Dollar Content Battle
Sky and Netflix also announce moves to double down on original spend for pay TV and direct-to-consumer services
Facebook Unveils a Variety of Monetization Options for Creators
The social network now offers creators more control over how ads appear in their videos, avoiding mid-rolls where they would interrupt content.
Netflix Subscribers Okay With Ads if They Get a Discount
For something that doesn't exist—and probably never will—the idea of an ad-supported Netflix tier gets a lot of attention.
Xilinx Acquires NGCodec for Cloud Video Encoding IP and Talent
The union brings together two companies that have worked together since 2016, collaborating on next-generation FPGA-enabled video codec technology.
SVOD Services Correlate With Lower Rates of Video Piracy
Ampere Analysis shows a correlation between large drops in video piracy and the availability of unlimited streaming SVOD services.
MobiTV Takes $50M in Funding, Plans to Spur Growth Abroad
The company will use the money to drive growth in foreign markets and improve its Connect platform, which helps pay TV operators create IP-based services.
Americans Spend 11 Hours 27 Minutes Daily on Media, Up 21 Minutes
Nielsen also breaks down how long different age groups search for something to watch on a streaming service. The average is 7.4 minutes.
Brightcove Reduces and Reorganizes Staff, Denies Disarray
While Brightcove's CMO calls the change minor, an ex-employee says this caps a year of turmoil that started with the appointment of a new CEO.
Connected TV Now Makes Up 49% of All Streaming Ad Views
The rise in connected TV ad views continues: CTV made up 44% of all streaming ad views in Q4 2018. Three months later, that figure has grown to 49%.
Piracy Costs the U.S. Economy $29.2B Yearly, 80% From Streaming
Putting a price tag on the impact of digital piracy, the U.S. Chamber of Commerce estimates that global online piracy costs the U.S. economy $29.2 billion in lost revenue every year.
Mediaocean and SpotX Partner to Enable Multi-Screen Ad Buys
With the goal of simplifying the video ad-buying process, Mediaocean and SpotX announced a partnership today.
LiveRamp Acquiring Data Plus Math to Drive CTV Advertising
LiveRamp announced it will acquire Data Plus Math in a deal worth $150 million, paying $120 million upfront in cash, as well as $30 million in stocks at later dates.