What's the Price of Video Rebuffering? In One Example, $85,000
Putting a dollar sign on the cost of rebuffering, a report from Akamai and MTM finds the costs are surprisingly steep. For example, $85K in lost ad revenue.
Broadband-Only Customers Use Twice the Data of Bundle Subscribers
As households cut the cord and stream more of their video entertainment, data use is growing at a fast rate. 4.2% of homes are dubbed "power users."
Video Marketers Say Lack of Time, Budget Are Biggest Obstacles
Organizations that outsource their video creation to agencies average 1 to 2 videos per month, while those with an in-house team get 3 to 10 videos.
Netflix Rules in Customer Satisfaction Survey, Followed By Vue
The American Customer Satisfaction Index (ASCI) released its annual telecommunications report today, and Netflix achieved the highest scores of all video streaming services.
Adobe Premiere Rush Now Available for Android Phones and Tablets
Android device owners can now create video projects with Adobe Premiere Rush, the editing platform that launched on iOS in October 2018.
80% of Video Caption Users Aren't Hearing Impaired, Finds Verizon
As viewers increasingly stream videos to mobile devices in public places, captions take on a greater importance.
WarnerMedia Makes SVOD Case to Advertisers
With established content brands plus AT&T's reach and a new cross-platform marketplace, WarnerMedia hopes to win ad dollars for platform launch in early 2020
Disney Takes Full Control of Hulu
And then there was one: Comcast will sell its stake in Hulu to Disney within five years, but The Mouse assumes full operational control immediately.
TiVo Will Split Into Two Separate Companies to Maximize Value
One company will control the TV platform and the other TiVo's IP licensing. The separation should be complete in the first half of 2020.
Use of Video in Influencer Marketing Up 2x, Says RhythmOne Report
Short videos are usually shared over Instagram and long videos over YouTube, but TikTok is emerging as an important platform for younger viewers.
Adobe Licenses Adobe Media Server and RTMP SDK to Veriskope
A team of Adobe and Macromedia veterans is now in charge of AMS and RTMP support and development, providing a transition resource for existing Flash customers.
Mood Matters When it Comes to Video Ad Performance: NewFronts '19
A study from the IAB shows that why people stream videos varies during the day, and the mood viewers are in impacts how receptive they are to ads.
YouTube Increases its Premium Video Ad Inventory: NewFronts '19
Also, Meredith goes in big for vertical video on IGTV, the Target Media Network gets a new name, and Digitas celebrates the moon landing.
Hulu Introduces Binge Ads for High-Volume Viewers: NewFronts '19
Also, Vudu creates a massive ad targeting network using Walmart first-party data and Vice bans the blacklist (in the name of diversity).
Live News Streamer Cheddar Sells to Altice USA for $200M
Altice believes the sale will broaden its news portfolio by providing a stronger appeal to young viewers and advertisers.
Verizon Media Brings NFL Streaming to Fantasy App: NewFronts '19
In other newfront highligths, Condé Nast expands its top tier of premium video, while Studio 71 partners with AWS on predictive technology for influencer marketing.
Two Roku Vets Launch Tetra TV, an Ad Network for Connected TV
Why focus on streaming video ad sales exclusively when many networks offer combined linear and streaming buys? Because eventually all TV ads will be streamed, Tetra believes.
Streaming Views Up 72%, CTV and vMVPDs Show Big Gains: Conviva
Global viewership is up 72.4% year-over-year, and the rate of growth has sped up: Viewing hours increasing 49% faster than they did in Q1 2018.
Twitter Leads With Live Sports, News Partnerships: NewFronts '19
Emphasizing content and connections, Twitter announces deals with the NFL, Wall Street Journal, Time, Univision, Live Nation, and more. Also, updates from the Viacom, BBC News, and New York Times NewFronts.
Telestream and Tektronix Combine, Forming a Co-Owned Business
Under the new arrangement, Telestream gains more than QoE services. It also gains R&D talent and the ability to reach new markets.