Monetizing Sports on FAST: A Q&A With Free Live Sports' Cathy Rasenberger and Amagi's Srinivasan KA

In this Q&A with Free Live Sports Co-Founder Cathy Rasenberger and Amagi President Srinivasan KA, we discuss a new partnership that makes Amagi the exclusive monetization partner for Free Live Sports' entire FAST inventory, and what the deal reveals about the state of sports on FAST and how FAST monetization continues to evolve.

Video entertainment resilient to economic distress

Price inflation and wage squeeze are not putting a dampener on "TV" as consumers ratchet up their spend and their time spent on home video entertainment, according to the latest 2025 Video Trends Report from TiVo. The average number of services used by consumers is up too with the average number of FAST channels watched by viewers almost doubling year on year but SVOD churn has increased.

Fubo Shareholders Approve Business Combination with the Walt Disney Company’s Hulu + Live TV

FuboTV Inc. (d/b/a/ Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today that its shareholders have approved its previously announced transaction with The Walt Disney Company (collectively with its subsidiaries, "Disney") to combine Fubo's business with the Hulu + Live TV business (the "Transaction").

Worldpanel's Dominic Sunnebo Discusses New Data on Live Sports Streaming and New Subscriber Growth

Is live sports streaming driving new subscription growth on major platforms like Netflix, Prime, and Disney+? In this exclusive interview with Streaming Media's Jan Ozer, Worldpanel by Numerator's Dominic Sunnebo discusses new data from Q2 2025 exploring the impact of premium live sports and localized content on new customer acquisition on subscription and hybrid ad-tiered platforms across the paid CTV ecosystem.

AI and Contextual Advertising: A Q&A With Comcast Advertising’s Kristin Shumaker and FreeWheel’s Larry Allen

Comcast Advertising has released new research on the effects of contextual alignment in advertising. In this Q&A, Kristin Shumaker, Comcast Advertising Analyst, and Larry Allen, VP of Global Strategy for Addressable, Data, and Measurement Partnerships for FreeWheel, expand on the details of the report's findings and how it shows the ways that advertisers and publishers can best harness the power of contextual alignment.

Kiswe and Joe Hand Productions Talk New D2C App, Future of OOH Sports Streaming

Interactive D2C app developer Kiswe has partnered with Joe Hand Promotions, a provider of out-of-home live sports and entertainment distribution to bars and restaurants to develop the Joe Hands Promotion App, a new OOH D2C streaming designed to set "a new standard for how venues market and operationalize live sports, and how fans gather to experience them together." To gain more insight into the specifics of what this app delivers, how it leverages both Joe Hand Promotions' distribution networks and Kiswe's expertise in interactive streaming, and current and emerging challenges and opportunities for OOH live sports streaming, I spoke with Kiswe CMO & Co-Founder Wim Sweldens and Joe Hand Promotions President Joe Hand, Jr.

SM 2025: Streaming Veteran & Live Ops Expert Bhavesh Upadhyaya Talks AI & Content Authenticity

Streaming Media 2025 Conference Chair Andy Beach sits down with SVTA Subject Matter Expert Bhavesh Upadhyaya for an advance look at Bhavesh's AI & Live Streaming and Content Authenticity panels at Streaming Media 2025, coming up October 6-8 in Santa Monica.

SM 2025 Sneak Preview: Monetizing Niche Audiences: Strategies for Targeted Growth

There are riches in streaming's niches, and one key to monetizing those niches is, of course, serving them. On October 7 at Streaming Media 2025 in Santa Monica, Rashaun Hall of Fuse Media, Shamroc Peterson of Diverseego, Rebecca Avery of Integration Therapy, and Terrence Thames of Cocoa Creative will take a deep dive into the latest strategies for maximizing revenue in smaller, passionate communities.

AV2 Arriving: What We Know, and What We Don’t Know

According to AOMedia's announcement, AV2 is set for release at the end of 2025. The group highlights several improvements over AV1, including significantly better compression performance (with no specifics), enhanced support for AR/VR content, split-screen and multi-view delivery, improved handling of screen content, and operation across a broader visual quality range. Like AV1, AV2 will be offered under AOMedia's royalty-free patent policy, which means licensees can use it without paying royalties to AOMedia.

Streaming Media 2025 Chair Andy Beach Talks Must-See Netflix and BET+ Keynotes and More at SM 2025

Streaming Media 2025 Conference Chair Andy Beach and Streaming Media Editor in Chief Steve Nathans-Kelly discuss Netflix and BET keynotes and other can't miss content at SM 2025 coming up October 6-8 in Santa Monica.

Streams that Sell: Strategies for Shoppable Sports Streams

Shoppable sports streaming is not about turning sports into a shopping channel. It is about extending the fan experience without breaking it. Get it wrong and you cheapen the match. Get it right and you unlock a new layer of value broadcast never could.

IBC2025: 5G Finally Winning for Live Sports

Rewind to last year and 5G was still more proof of concept than real world scenario. Not any more. "5G is here and real," said Brad Cheney, VP, Field Operations & Engineering, Fox Sports at the IBC2025 trade event in the Netherlands.

IBC2025: Creators Taking Over the Industry

"We consider broadcasters as creators," YouTube told an audience of traditional media at IBC in Amsterdam this week but it is far from clear if broadcasters fully understand the implications. At IBC, a trade show for technology that underpins the business of TV, the rise of YouTube, the growing professionalization of content creators, and the attempts by vendors to court them was a notable trend.

IBC2025: Supply Chain Efficiencies Won’t Save Sinking Legacy Media

One word dominated conversations at broadcast equipment show IBC this week - and it wasn't AI. Efficiency is on everyone's lips. With little genuine tech innovation around the legacy media business and the vendors who supply it are battling to survive by stripping cost and speeding processes. Applying artificial intelligence to pretty much everything seems to offer the only hope for broadcasters needing to balance the books before their audience is vaporized by streamers, social media and YouTube.

The 2025 Streaming Media Readers' Choice Awards Finalists Revealed

More than 1,200 readers voted in 19 categories. We'll announce the winners on October 8 at Streaming Media 2025, but here's a tease—the top three vote-getters in each category. And you just might be surprised at the names you see.

Sneak Preview: AI and Live Streaming: Automation and Analytics at Streaming Media 2025

On Tuesday, October 7, SVTA's Bhavesh Upadhyaya will moderate the Streaming Media 2025 panel "AI and Live Streaming: Automation and Analytics." AI and machine learning are enabling new efficiencies in streaming workflows and taking live stream monitoring to new levels for those who know how to leverage them. Join this panel to see the cutting edge of real-time production workflows, automation, and predictive analytics.

Teradek Launches Prism Jetpack: A New Era of 5G Video Contribution for Live Production

Teradek, a leading provider of video transmission and live production solutions, today announced the launch of Prism Jetpack, a groundbreaking 5G video contribution pack designed to meet the demands of live field production at the highest level. With cutting-edge connectivity and studio-grade monitoring, Prism Jetpack introduces a new category of mobile contribution for news, sports, and event coverage.

Streaming Media 2025 Debate: Is the Future of Streaming Free or Paid/Hybrid?

On Monday, October 6, Chris Pfaff, CEO, Chris Pfaff Tech Media, will moderate the Streaming Media 2025 panel "Debate #1: Is the Future of Streaming Free or Paid/Hybrid?" with TheSoul Publishing's Jonathan Shrank, V10 Entertainment's John Stevens, Integration Therapy's Rebecca Avery, and Hub Entertainment Research's Jon Giegengack.

Brand Storytelling With CTV: A Q&A With Kargo and DISQO

Adtech platform Kargo released a case study on its partnership with analytics provider DISQO for a multi-platform digital campaign for snack brand Nature's Bakery along with agency of record, Apollo Partners. Kargo frames the campaign as using CTV to fuse brand storytelling with performance results. Emily Ivankovich, associate director of client services at Kargo, shares Kargo's role in and approach to this ad campaign, along with Stephen Jepson, DISQO's president of media effectiveness. 

Streaming Media 2025 Chair Andy Beach and DTNS's Tom Merritt Talk Creator Track Takeaways at SM 2025

Award-winning tech podcaster Tom Merritt, co-host of the Daily Tech News Show, will moderate three key sessions at Streaming Media 2025, the streaming industry's premier event coming up October 6-8 in Santa Monica. In this interview with conference chair Andy Beach, Merritt discusses his sessions' focus on how creators and studios alike can hone their creative processes and create content more efficiently.