Instagram Takes Aim at TikTok With Reels, Launching in Brazil
Reels looks a lot like TikTok, and invites members to create 15-second music videos they can share with their followers.
Facebook Announces International Expansion of Collaboration Tool
The social network is expanding access to its Brand Collabs Manager tool. Using it, advertisers can find the right partners for branded partnerships.
CTV Advertising Will Be a $10B Industry by 2021, Says eMarketer
The move to online viewing will give a large boost to the connected TV advertising market, which will grow to $10.81 billion in 2021.
Subscription Fatigue Will Damage All Players, Warns Survey
Whether it's new subscription entries like Disney+ and Apple TV+ or established services like Netflix, they'll all feel the effects of consumer subscription fatigue.
TikTok Creates SDK for Sharing, Adobe Premiere Rush Signs On
Social video platform TikTok announced it has created an SDK called Share to TikTok that lets third-party developers build direct integration into their apps.
Study Sees a Generational Shift in How Fans Watch Sports
The streaming era is bringing big changes to sports viewing, finds a study by Imagen, which sees young people watching different sports and watching them in new ways.
Streaming Video Quality Way Up But Not for Ads, Says Conviva
Even as streaming quality goes up, video ad performance is suffering. The report also looks at the connected device market and finds Roku still king.
Haivision Acquires LightFlow Media From Epic Labs, Gains AI
Haivision will add LightFlow's video encoding and multi-CDN routing AI technology to its current products, and is taking on the Madrid-based team that created it.
Hub Survey Finds OTT Subscription Fatigue: 66% Dropping Subs
With high-profile OTT services launching in the near future, how will households cope with the growing demand on their wallet? By dropping subscriptions.
HBO Max Launching in May With 10K Hours and a $14.99 Price Tag
AT&T plans to invest $4 billion in HBO Max over the next three years, and believes it will be profitable by 2025. By that time it hopes to have 80 million subscribers.
Sony Shutting Down PlayStation Vue; First vMVPD Casualty?
The company cited the expense of network contracts as a key reason it will shut down the four-year-old subscription service in January 2020.
DAZN Partners With Snapchat to Promote Upcoming Boxing Matches
Original programs will promote the Canelo Alvarez-Sergey Kovalev WBO Light Heavyweight belt match and the rematch between KSI and Logan Paul.
Showtime, Vudu, and Crackle Sued by DASH Patent Holders
MPEG LA's DASH Patent Pool may have ceased, but Ideahub and Helios Streaming resort to a lawsuit, claiming defendants refused to engage in licensing discussions.
Average Viewing for Streamed Video and Broadcast Video Now Equal
Have we reached a tipping point? Hardly! We've already reached it—young adults watch much more online video than broadcast, says Limelight.
Roku Buys Video Ad Demand-Side Platform Dataxu for $150M
For players in the industry, having seen AT&T's Xandr pick up Clypd a few days ago, consolidation comes as no surprise.
Verizon Will Offer Free Disney+ for a Year to Some Customers
Verizon 4G LTE and 5G unlimited wireless, as well as Fios Home Internet and 5G Home internet customers, will get a year of free access.
Blocking Multiple Piracy Websites Can Decrease Levels of Piracy
Blocking is an effective way to curb piracy and direct people to legal alternatives, it turns out. But it only works if many sites are blocked, finds Carnegie Mellon.
Quibi, T-Mobile Announce Partnership, Although Details Are Scarce
The short-form mobile video service will partner with T-Mobile for its April 2020 launch, but what that means is unclear. Can subscribers expect a discount?
Consumers Would Prefer Streaming Service Bundles: Survey
Households subscribe to more streaming services than they did a year ago, but they're having trouble managing them all. The biggest hassle? Too many passwords.
Akamai Creates Edge-Based API to Combat Piracy by Blocking Access
CDN Akamai announced enhancements to its Intelligent Edge Platform designed to improved security, and one could give video content owners an advantage over pirates.