AOL: Embrace Fragmentation, Syndication in Online Video
The second-day of the Streaming Media East conference in New York City kicked off with a keynote address by Ran Harnevo, AOL's senior vice president (formerly the co-founder and CEO of 5min Media).
The commitment that AOL is making to video was evident throughout Harnevo's presentation. According to March 2011 Comscore results, AOL Video is the second most trafficked video platform, after YouTube.
In his keynote, Harnevo laid out the case for a syndication model, versus only having a single destination for videos:
“Content may be king but the audience is the ace,” stated Harnevo.
With over 4 billion screens produced worldwide last year, the spread of devices and infrastructure means content owners must embrace fragmentation, focus on curation, and build a frictionless product, he said.
Scroll down to view the entire keynote address. Download Harnevo's presentation here.
In this video interview, Ran Harnevo explains AOL's investment in original programming and tells what viewers the company is targeting.
Available for download on Yahoo, Roku, and Boxee, the app can reach 10 million users.
Online video is too expensive to do alone; sites need to embrace aggregation and syndication.
Partnership brings hundreds of thousands of premium videos to Brightcove customers.
We'll also be posting videos from sessions and interviews during the show. Here's a preview of what else to look for at Streaming Media East next week.
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Purchase allows AOL to better deliver video at scale and serve its advertising clients.