Chello Broadband Wins World-Wide Ground Breaker Award For Marketing From Multichannel News International

chello broadband nv, (chello), one of the world's leading broadband internet companies, active in Europe, Latin America and Australia and recipient of the Best European Consumer ISP award, was given the Ground Breaker Award for Marketing from Multichannel News International (MNI) at their Third Annual Summit in New Orleans on Sunday 7 May.

The recognition came during CABLE 2000, the world's leading cable and satellite show, where Multichannel News International, an international trade publication that provides insight on news and trends to the world's most influential cable, satellite and telecommunications executives, presented their Ground Breaker Awards for excellence. Seven award categories were acknowledged: marketing, operations, national programming, global programming, grand prix, technology innovation and advertising. The judges panel included Multichannel News International's managing editor Mike Gellato, technology editor Roger Brown, editor Janet Stilson and other industry leaders.

"When the MNI editorial team looked at the way chello has achieved such tremendous results by not only offering up such a great product, but positioning it so effectively, it was obvious that chello should be the winner in the marketing category," commented Multichannel News International editor Janet Stilson. "chello was honoured with a Ground Breaker Award for their tremendous achievements in marketing its business in Europe and around the world and for innovative and pioneering marketing that has pushed not only the cable business forward but that of the industry as a whole."

"I want to congratulate our marketing and communications team on winning this award. This team is taking chello to new heights in market awareness. I would also like to thank and congratulate our cable affiliate partners. These partners are critical to chello delivering the service that stands behind the marketing," said Roger Lynch, president and CEO of chello broadband nv. "As this Ground Breaker Award for Marketing proves quite convincingly, chello's partnership approach brings broadband network operators strong consumer brand recognition, excellent technology and deployment, with chello support services that are unparalleled in the broadband business."

"We're extremely honoured by the recognition from MNI within our first year of marketing our brand and service," added Iain Osborne, managing director of marketing and communications for chello broadband nv. "The rapid changes in the global economy have forced dramatic new thinking in branding and marketing - the rules have changed. chello is one of the first global brands created for convergence and we're evangelising the broadband category. Broadband is positioned to become the defining industry of the decade, but it requires a completely different approach. MNI's award demonstrates clearly that we've already achieved global status with our brand."

chello broadband offers broadband internet service to residential and business subscribers and is commercially active in seven countries; Norway, Sweden, Austria, France, Belgium, the Netherlands and Australia and has recently announced expansion into Chile and Germany. chello broadband offers platform-agnostic, high-speed internet access via easy-to-use, local-language portals with a local, national and international focus.