Vimond's Megan Wagoner Talks Acceleration of Cloud Broadcasting
Tim Siglin: Welcome back to Streaming Media East 2022, here at the Westin Copley in Boston. I've got today with me, Megan Wagoner, from Vimond. First of all, tell the audience here in the U.S. who may not know about Vimond what exactly the company is.
Megan Wagoner: Absolutely. We are an OTT streaming technology vendor, and we deal primarily in the video CMS space. Based in Norway,
Tim Siglin: So, you were on a panel that talked about broadcasting in the cloud. Tell us what broadcasting in the cloud means to Vimond.
Megan Wagoner: It's an interesting concept, in terms of working on a streaming vendor versus a more traditional kind of broadcast playout vendor. Wat we started the conversation with is kind of the definition and educating a little bit to make sure we were level-set on what that was. But the idea of broadcast being one-to-many versus more of the streaming, unicast type of solution. So in terms of what we talked about today, it was a lot of history of what broadcasters have done to get into the cloud. And then just things that you need to identify in terms of what to ask vendors what viewers you're going to have and how a lot of the business models are different.
Tim Siglin: And obviously what devices they're gonna consume on, that kind of thing. Now, what has the pandemic done for Vimond in terms of the acceleration of that cloud broadcasting?
Megan Wagoner: Well, I think as you can imagine, it's accelerated a lot of folks' idea for that. I often say that 2021 was the idea of acceptance of broadcast in the cloud, and 2022 is a lot of adoption. We also find that, at least for many startups where there were barriers of entry, that's really lowered a lot for people so that they are able to find tech solutions that can enable them to have a pretty niche streaming solution, a niche channel--something that maybe they didn't think that they could accomplish before. And so, again, it's educating people on what they need to make this happen and then finding the right fit. You know, it's gotta be a good business model. You've gotta have the right target audience. And all of that is on top of the technology.
Tim Siglin: Nice. Now Vimond obviously started in the Nordics and then did work sort of pan-Europe, and now it's in the U.S. Is there a general sense of where the next potential market is beyond beyond these areas? Is it Asia, or is there already a presence in Asia for Vimond?
Megan Wagoner: We actually have a really large presence in the Australia region, what we call our APAC region, which encompasses Asia and Pacific. And so we work with Telstra there. We work with many of the Foxtel brands, Streamotion, Binge Flash, Fox Sports. So we have a really good presence there. The focus on the Americas is really amped up since the pandemic. We've been able to grow a team a little bit out more, and we again have kind of focused on more of the startups. We have really large tier-one customers like Disney and Comcast and folks like that. But now we're able to reach folks that are really just trying to get their voice out there.
According to Jason Thibeault of the Streaming Video Technology Alliance, advances in edge computing have changed the streaming ecosystem in ways that require cooperation between CDN competitors in order to best serve the needs of their end users
07 Sep 2022
Effectively evaluating cloud broadcast services entails several essential considerations. Ben Ratner of CNN/Warner Bros. Discovery, Jean Macher of Harmonic, and Megan Wagoner of Vimond discuss their experiences and offer advice on how to find the perfect cloud broadcast service for your needs
01 Aug 2022
Brightcove VP of Research discusses the benefits of Brightcove's context-aware encoding and how the renditions it provides differ from the content-aware encoding provided by other vendors in this interview with Streaming Media's Tim Siglin at Streaming Media East 2022.
23 Jun 2022
id3as' Dom Robinson and Help Me Stream's Tim Siglin discuss the latest Greening of Streaming developments--including taking the conservation case to Parliament--in this interview from Streaming Media East 2022.
21 Jun 2022
Everything streaming is moving to the cloud, right? Not so fast. Where you keep your content and do your work depends on your own particular circumstances. And on-prem is by no means dead.
17 Jun 2022
Streaming Video Alliance's Jason Thibeault and Streaming Media's Tim Siglin discuss the maturation of the streaming industry, the Greening of Streaming, Women in Streaming Media, and the growth of the SVA over the last 2 years in this interview from Streaming Media East 2022.
16 Jun 2022
Red5 Pro CEO Chris Allen discusses the growing market for ultra-low latency, interactive streaming in applications like auctions, betting, and video conferencing and a multi-cloud approach to delivering it in this interview with Streaming Media's Tim Siglin at Streaming Media East 2022.
14 Jun 2022
kweliTV Founder DeShuna Spencer discusses how the OTT channel curates affirming stories for the global African diaspora rather than focusing on Black trauma like more mainstream services in this interview with Streaming Media's Tim Siglin at Streaming Media East 2022.
13 Jun 2022
LiveU VP of Sales discusses how LiveU is enabling the evolving trend toward multicam mobile, REMI, and cloud production using bonding-based workflows in this interview with Streaming Media's Tim Siglin at Streaming Media East 2022.
10 Jun 2022
EZDRM COO and Co-Founder Olga Kornienko discusses the value of DRM for large-scale live events and the fail-safe benefits of a multi-cloud DRM-as-a-service approach in this interview with Streaming Media's Tim Siglin at Streaming Media East 2022.
09 Jun 2022
Panopto Chief Evangelist Chris Knowlton discusses the advantages of making searchable training content available on-demand to reinforce what students learn in a live presentation in this interview with Streaming Media's Tim Siglin at Streaming Media East 2022.
08 Jun 2022
Migrating from a data center to a cloud infrastructure for video brings attendant challenges whether you're streaming your content live or delivering it via VOD (or both); here, experts from Eyevinn Technology, TAG Video Systems, American Public Television, and TV2 weigh in with their own experiences of cloud migration in this clip from Streaming Media West Connect 2021.
13 Dec 2021
Encoding.com President Jeff Malkin discusses the speed and cost efficiencies gained when working with multiple cloud data centers and vendors for storing, managing, and delivering streaming content, and why and when others should (or should not) adopt that strategy in this clip from Streaming Media Connect 2021.
25 Oct 2021
TAG Video Systems' Peter Wharton and Streaming Media's Eric Schumacher-Rasmussen discuss how OTA broadcasters should be following OTT providers to the cloud with "their origin and everything else they're doing" as soon as possible--if they're not among those already moving in that direction--in this clip from Streaming Media Connect 2021.
12 May 2021
Companies and Suppliers Mentioned