JW and Applicaster Join Forces on Integrated OTT App Solution
JW Player, the leading video software and data insights platform, today announced the company has partnered with Applicaster, the SaaS app management platform, to launch an integrated OTT app solution for broadcasters and content owners alike. The out-of-the-box solution enables content owners to quickly launch their own custom OTT apps at scale without requiring any development, reducing time-to-market and operational costs. Content owners also gain access to JW Player’s industry-leading data insights to optimize their content and monetization strategies.
"Audiences are spending more time watching videos than ever in the wake of the pandemic, and our data shows that connected TV is the fastest growing destination for video content," said Dave Otten, CEO and co-founder of JW Player. Indeed, across the JW Player network, connected TV consumption has increased 27% since the beginning of 2021. "We're excited to partner with Applicaster to provide more broadcasters and content creators a way to grow their business with digital video on OTT, and evolve these experiences with the changing demands of the market."
The Applicaster Zapp platform is a no-code tool that allows content owners to quickly launch custom OTT apps on eight mobile and TV platforms (LG and Samsung Smart TVs; Roku, Fire TV, Apple TV, and Android TV connected devices; and iOS and Android mobile platforms), and manage them on an on-going basis including UI/UX iterations, an open marketplace for third party plugins and continuous system maintenance. Apps support all of the growing monetization models including SVOD, AVOD, hybrid, TV Everywhere and Free with Login business models. The integration with JW Player also allows broadcasters to access JW Player video intelligence out of the box, which delivers insights to maximize audience engagement and grow revenue.
"As the demand for streaming media is at an all time high, we're pleased to team up with JW Player to bring a professional-grade integrated solution to this fast moving, high demanding market," said Ido Hadari, CEO of Applicaster. "Our combined solution will allow content owners and media companies to roll out and control their digital strategies in a completely new way—fast, simple and with complete cost transparency. Whether you're an OTT veteran or just getting started, this powerful platform will offer you product, operational and business freedom when it comes to building and updating your OTT apps."
Claro Sports was an early broadcaster that launched its Apple TV and Android TV apps in three weeks ahead of the Tokyo 2020 Summer Olympics. Its four free OTT channels provided 24/7 access to the games, including live and on-demand content, to 17 countries across Latin America. Each channel featured a programming guide on the home screen to help fans find the events they wanted to watch to keep them engaged. Meanwhile, JW Player's granular consumption and contextual data insights enabled Claro to optimize its content and app design for engagement and ad revenue.
In mid-December, JW Player will co-host a webinar with Hispanic International News Network, who in 2019 launched its educational OTT app for preschoolers, EDYE, with JW Player and Applicaster. EDYE has since surpassed one million paying subscribers in June 2021. To register for the webinar, visit https://jwplayer.com/webinars/build-applicaster-ott-apps.
[Editor's note: This is a lightly edited press release.]
Struum's Paul Pastor discusses the rise of app-hopping in OTT consumer behavior--even as concentration in the market around the major services increases--and the role Struum aims to play in OTT discovery and recommendation for longtail content in this clip from a panel at Streaming Media West 2021.
Evoca's Dana McLeod and USA Today/Gannett's Caroline Harris discuss the advantages of hyper-localizing OTT content for both major providers (who seem to be moving in the opposite direction) and end users (who are clamoring for it) in this clip from their panel at Streaming Media West Connect 2021.
CTV is shaping TV's transformation and putting pressure on the need for measurement innovation in the age of converged TV. Measurement innovation must sit at the center of this transformation, and take on the role of redefining how we evaluate TV altogether, from the common metrics used across both linear and streaming, to how we create a more interoperable ecosystem that delivers value to us all, from viewers to advertisers and publishers.