-->
Take the Secure Streaming and Broadcast Workflows Survey & You Could Win a $250 Amazon Gift Card

Tulix: View from the Top 2021

Article Featured Image

During 2021, the number number of live linear channels grew like never before

Finally, we saw 4K live/linear channels streaming on OTT distribution platforms. Up until now most of the 4K content was in a form of video on demand on platforms like Netflix, YouTube, etc. That indicates that technology bar is moving higher and most likely next challenge will be a 8K linear channels, although we have to take into an account that switching from 4K to 8K linear streaming technically harder than compare to switching from HD to UHD streaming.

We also see that existing OTT services are adding more linear channels to their platforms, which are not a part of well-known networks. Such channels are having multiple challenges, like compliance with the OTT ingest standards, not owning the customer base which is watching their particular channel, huge dependency one from not too many OTT operators and very often not making enough revenue to cover their cost. As a result of that experience, they are turning to the FAST channels or ad supported channel's. Technologically it is less challenging to have such channel and easier to get distribution on platforms like Samsung TV Plus, Roku TV, XUMO, Pluto TV, etc. On the positive side the hardware vendors become promoters of the FAST channels with an idea of increasing value and attractiveness of their specific hardware, like Roku, Samsung, Vizio and others. Most likely it will become a standard for all major platforms to carry the ad supported channels, but it would be very difficult to collect revenue for a high quality, specialized content channels, like golf channel and a like channels.

One of the interesting installations, Giniko.tv, is trying to solve this task by letting smaller channels to create packages almost at zero cost for them and generate subscription-based revenue in combination of very powerful cross package marketing approach. That solves the problem for all the channels including the channels with a specialized content. The next 6 to 9 months will show the performances of ad-supported OTT installations vs. combined ad and subscription based OTT installations, vs. only subscription-based platforms like Netflix.

tulix.com

@Tulix_

This article is Sponsored Content

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

AWS for Media & Entertainment: View from the Top 2021

Five solution areas are key for media and entertainment companies: content production, media supply chain & archive, broadcast, D2C & streaming, and data science and analytics

TAG Video Systems: View from the Top 2021

Elevating the consumer experience to the highest-level possible requires deep insight into quality, metrics and issues; data that was previously beyond the reach of operators. Thanks to TAG's Realtime Media Platform, however, that data is now accessible.

Dacast: View from the Top 2021

Dacast is expanding its highly scalable infrastructure to provide multi-CDN delivery to help deliver high-quality content to viewers worldwide, including in China.

Edgecast: View from the Top 2021

Content will always be king, but user experience—from personalized streams to personalized advertising—is becoming nearly as important in attracting and retaining viewers

Qwilt: View from the Top 2021

Qwilt is scaling fast, well on the way to reaching 200Tbps global capacity with its Open Edge Cloud, based on Open Caching, and customers like BT, Verizon, TIM Brazil, and Telecom Argentina are embracing the new content delivery model

SSIMWAVE: View from the Top 2021

Viewers have shown that they have huge appetites for content diversity. Success in delivery in the direct-to-consumer environment means being able to consistently meet viewer experience targets so that viewers keep tuning in and your business runs profitably.

Zixi: View from the Top 2021

Software-defined and virtualized workflows provide a degree of responsiveness that is impossible to replicate in any other manner. For that reason, we are seeing more and more large-scale media enterprises pivot towards increasingly end-to-end cloud-based workflows.

Amagi: View from the Top 2021

Free ad-supported streaming TV (FAST) is the cure for subscription fatigue, and Amagi is just what the doctor ordered

EZDRM: View from the Top 2021

Security is becoming multi-dimensional. The gold standard of DRM is now frequently used in conjunction with watermarking, geo-fencing, etc. to offer a fuller envelope of glass-to-glass protection, a trend that likely will accelerate as integration standards become normalized and costs are driven down by robust, cloud-based service options.

Mux: View from the Top 2021

This last year, video became a crucial component of every major business across the world, and even as things return to normal, development teams need to find easy, scalable, and rapidly deployable solutions.

Phenix: View from the Top 2021

The chatter around whether or not WebRTC can scale should now be less about "can" it scale, but rather can "your" company make it scale? At Phenix the answer is a resounding yes.

Verimatrix: View from the Top 2021

Due to the growth in scope, frequency, and severity of cyberthreats, today's media and entertainment industry needs more security, not less. This can present a difficult choice for some companies—compromise your creative vision, or lower your security standards? We believe you don't need to sacrifice innovation for security—you can have both.

View from the Top 2021: Innovating to Make a Difference

When the pandemic shut down schools, doctor's offices, retail, and concert and sports venues, video stepped in to keep teaching, patient care, business, and entertainment going. These solutions providers rose to the challenge, and in this year's View from the Top, they share their visions for the future.

The Most Important Companies in Online Video Tech

Our annual Streaming Media 50 rounds up the most important, most interesting, and most innovative solutions providers in online video. You'll find names both familiar and unfamiliar here, as newer entrants join market veterans. So who made the list? Read on ...

Companies and Suppliers Mentioned