Why Streaming and VOD Providers are Moving to the Cloud
See more videos like this on StreamingMedia.com.
Learn more about cloud streaming infrastructure at Streaming Media East Connect 2021.
Read the complete transcript of this clip:
Tim Siglin: This slide shows our data on moving infrastructure to the cloud. We asked it in two separate questions: Essentially, if you're thinking about moving to the cloud or have moved to the cloud, what's the timeframe for live streaming, and what's the timeframe for on-demand? As you can see, we have a fairly significant number of people who say they've already moved, and then we have another group of people who say they are planning to move. Let me speak to that one briefly. Again, this is raw analysis. What we find in this slide, in the initial analysis is there are particular groups, whether they're not-for-profits who have commented that they're too small, or if they're government organizations who feel like their content is for internal use, as opposed to external use. So there are reasons that companies have chosen not to move to the cloud, but interestingly, the reasons aren't things like cost or flexibility. Rob, what's your take on what we're seeing with people who have moved to the cloud or are looking to move to the cloud at a later date?
Robert Gambino: This is in line with what we're seeing in the industry and things like RFPs. I think it's neat to call out that you can see a larger percentage of VOD providers have already moved to the cloud than live streaming providers. And I think that's a callback to a point that we made previously where, historically, it's been easier to do VOD and file-based content in the cloud than it has been live. But you can see from the other segments of that live pie that just as many people are in the active planning stages to move or are looking for information about how to move their live operations to the cloud, that no plans to move a quarter of the pie is more or less identical for both of those pies.
Tim Siglin: It really is. And that sort of goes back to what we talked about before with live streaming, things like enterprise events and live streaming moving up in parity with VOD. It seems like companies are getting more comfortable embracing the idea of doing live, but they're afraid from a scaling standpoint that they may not be able to do that with what they have in on-premise equipment. The look to move to the cloud equally for live streaming, as you've done in the past for on-demand content.
Harmonic's Rob Gambino and Streaming Media's Tim Siglin discuss major, minor, and emerging concerns with video service delivery alongside survey results in this clip from Streaming Media Connect 2021.
Leveraging cloud-based video streaming platforms, service providers can deliver on-demand content at scale. Cloud-native platforms, in particular, help to optimize file storage and reduce video buffering to ensure high-quality streaming experiences.
Among all the other changes that the COVID-19 pandemic has brought to the industry, it has accelerated broadcasters' move to the cloud. That shift is only going to continue.
What's the best solution for your video on-demand encoding needs? That depends, but this guide will help you figure out which questions to ask.