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Lightcast.com: View from the Top 2020

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The Big Pivot for Gatherings

2020 has left few industries unaltered, but verticals driven by gatherings of people were forced to pivot stronger than others. For many event-organizers this automatically meant turning to streaming, and rapidly! 

At Lightcast.com we had the privilege to have an extensive suite of products and services turnkey ready for a mass of event-driven organizations to launch virtual streaming services through multi-screen and OTT experiences for attendants, customers and followers. 

Ranging from turnkey PPV products with instant multi-platform and OTT authentication across all major devices and platforms, to instant multi-platform subscriber authentication and subscription processing, to innovative ad-driven models – event organizers have a wide range of tools available for rapid launch and monetization. 

Launching new, alternative business models through video streaming, with immersive, multi-screen experiences and optional interactive tools for viewers to engage before, during and following, live-events, has been a lifeline for many event organizers during times of social distancing. 

No doubt that humanity will defeat virus threats and gatherings will resume as nothing replaces the energy of a crowd in a stadium, or the social interaction between humans. But consumer habits have changed forever nonetheless and virtual experience of live-events through OTT streaming will be here to stay. 

Exclusive to Streaming Media Magazine Readers: get a completely free trial and stream your next PPV live-event everywhere, on all screens, at no cost to you. Inquire on www.lightcast.com/ppv


10616 Metromont Parkway
Charlotte, NC 28269
Phone: +1 (704) 910-2434


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