Buzzcard Lets Companies Create Branded Videos in Minutes

Buzzcard launched in September 2012, and it can't keep up with demand. There are worse problems to have.

Buzzcard is succeeding because it provides a simple, inexpensive, thoroughly professional solution to the problem of creating branded videos. Customers pay $180 per year for the service, which lets them create an unlimited amount of videos. Before they start, they visit the Buzzcard site to create a standard intro, outro, lower-third title, and transition for their videos, and to select music. Buzzcard lets users fully customize these elements. Users can choose from 5,000 fonts, for example, or 1,000 transitions.

Once those elements are created, users shoot videos on their smartphones, then tap to add the branding elements. Buzzcard creates the finished work in the cloud, and even delivers the videos to Facebook pages, Twitter accounts, YouTube channels, and more. Users can add videos to eBay listings automatically, or download a copy to their desktop. They can also invite coworkers to download their own copy from an online storage space.

With Buzzcard, brands can offer professional-looking videos on all their social channels seconds after the videos are created.

Buzzcard was created by Steven Mitchell, an Australian videographer who wanted to democratize branded video creation. He's currently at the NAB show in Las Vegas, Nevada, showing off Buzzcard's new Android app (the company also offers an iOS app).

Adding an additional user to a Buzzcard account costs $120 per year, while adding an additional brand costs $160 per year more.

While Buzzcard is already plenty impressive, it's going to get even more so in about six weeks when the company adds options for animated text effects, animations, and videos that combine multiple clips. In about two months, the company will offer the ability to buy clips from Getty Images through the app.

Buzzcard's business is growing 80 percent month-over-month, and Mitchell is opening a second office in San Francisco, California.

"At the moment, we can't keep up," Mitchell says.

Troy Dreier's article first appeared on OnlineVideo.net