Adstream Connect Automates Video Advertising Management for Broadcasters

Adstream, the leading global provider of creative asset management, delivery and analytics technology for the advertising industry, today announced the launch of Adstream Connect. Adstream Connect is a cloud-based platform that simplifies broadcaster management of video ad content - from approvals to multichannel use to airtime scheduling - across VOD, OTT (web/mobile) and linear TV.

Built on Adstream's core technology, in use today by more than 12,000 broadcasters and 10,000 global agencies and brands, Adstream Connect is an end-to-end solution that helps broadcasters aggregate incoming commercial content and re-distribute broadcast-ready video spots to digital and VOD channels.

"In the same way technology has made it possible to automate buying and selling ads through programmatic platforms, we are automating video ad management across channels with Adstream Connect," said Ian Wheal, Global Strategy Director at Adstream. "Our new service transforms video ad management from manual siloed processes into a simple, automated seamless workflow. This helps broadcasters focus on driving greater ad sales and their bottom line."

With Adstream Connect's automated video management, broadcasters can:

[if !supportLists]·         [endif]Simplify Distribution - Broadcasters receive advertising commercials, sponsorship and promotional content from many different sources in varying formats. Adstream Connect acts as a centralized suppository that orchestrates and simplifies the complex processes required to manage, approve, schedule, quality control and distribute to VOD, OTT and linear channel destinations.

[if !supportLists]·         [endif]Save Time & Money - Using Adstream Connect's REST API, broadcasters can automate any processes in the distribution chain. It reduces review time with online approvals and annotation, accelerates distribution through automated slot insertion, standardizes formats through automated quality control, and transcodes content for each media channel.

[if !supportLists]·         [endif]Define a Clear Chain of Custody - Adstream Connect's powerful analytics tool tracks all workflow activity. User-friendly dashboards deliver instant, graphical reports delivering a clear chain of custody, visibility and transparency to all key stakeholders.

"In an Adstream Connect beta test with a major broadcast customer, we reduced their advertising deadline by three days," said Wheal.  "Our technology has turned their previous manual video management process into a hands-free workflow. They have turned the saved time into opportunities to sell more airtime and increase revenue. With the success of the beta test, we are now working together with this broadcaster to automate their entire advertising system - across video, as well as other channels."

Adstream Connect is now available to broadcasters in Europe. Adstream Connect will be available widely, in North America and globally, in Q1 2017. 

Adstream is the leading global provider of creative asset management, delivery and analytics technology for advertising content. Its cloud-based platform is used by more than 10,000 global agencies and brands to manage over 26 million creative assets and deliver 2.7 million annually to 125-plus countries.

Within a single platform, broadcasters, agencies and brands can use Adstream to collaborate on, store, manage and review all forms of marketing and ad content on a global scale. Adstream also enables delivery of content across every type of media channel, whether traditional or new media, while also providing content tracking upon delivery to ensure creative is used and optimized. With Adstream, users boost global workflow efficiency, accelerate advertising campaign time-to-market, enable creative content optimization across channels, minimize brand risk, and cut costs

For more information about Adstream Connect, visit: www.adstream.com/connect. If you are attending IBC 2016 and would like a demo of Adstream Connect, register for a meeting at: http://pages.adstream.com/Meeting-at-IBC.html.

About Adstream

Adstream is a global advertising technology and services provider, helping brands and agencies to manage the creation, optimization, storage and delivery of content. The Adstream platform is the first all-in-one digital asset management solution to be connected to broadcasters, publishers and online services, enabling seamless workflows and unparalleled advertising and marketing transparency. Headquartered in London, Adstream works with over 10,000 global agencies and brands managing over 26 million creative assets across 125-plus countries. For more information, visit www.adstream.com.

Industry Announcements's article first appeared on OnlineVideo.net