Infographic Offers YouTube Advertising Roadmap: Get Started Fast

YouTube advertising can be complicated. At OnlineVideo.net, we like anything that makes it simpler for beginners.

While it's an unlikely source, WhoIsHostingThis.com, a site that offers reviews of web hosts, has created a helpful infographic for companies just getting started with YouTube advertising. YouTube is the online video leader and it lets advertisers zero in on any demographic they choose, but getting started with YouTube advertising can be a challenge. This infographic breaks it down.

Did you know there are four types of video ads on YouTube? The infographic lists them. In-stream ads play before or during a YouTube video and are often used by large brands to reach a desired audience. In-slate ads are only shown at the start of videos ten minutes or more in length, and let viewers choose between three different videos. In-search ads appear in the top right corner of a search page, while in-display ads appear when YouTube videos are embedded on other sites.

If you've been hearing a lot about the effectiveness of YouTube TrueView ads, which can be skipped by the viewer so that you only pay for engaged view, this infographic tells you how to prepare your ad to YouTube's specifications. It also details six ways advertisers can target their preferred demographic.

Take a look at the infographic below for these and many more YouTube advertising tips.

Troy Dreier's article first appeared on OnlineVideo.net