Wistia Announces Integration With Salesforce; Video As a Powerful, Immersive Sales Tool Becomes a Reality
Wistia, the video platform of choice for business, today announced its integration with Salesforce (NYSE:CRM), progressing the immersive format of video from a marketing asset to a sales tool for customer acquisition, actionable intelligence and lead nurturing. By 2018, 69 percent of total internet traffic will be video (Cisco), and research has shown that even including the word "video" in email subject lines can dramatically increase open rates. The power of video for business is undeniable, and ensuring sales teams understand video viewing data and engagement history as a another actionable piece of intelligence that can help them drive conversations forward is imperative for future business success.
"For years, we've been helping companies use video to improve the brand awareness and improve the stories they tell in an increasingly visual marketing landscape. As more businesses adopt video, they see the power it has to connect people. Making businesses more human and authentic reaches far beyond just marketing to training, support, hiring and - critically, in regards to today's announcement - sales," said Chris Savage, CEO and Co-Founder of Wistia. "With this integration, we're making it possible for sales teams to use video data to drive valuable conversations and close more deals."
Capabilities for businesses as a result of today's announcement include:
Capture New Leads: Wistia's Turnstile email collector gives sales teams the opportunity to acquire new leads through videos.
Integrate Video Viewing Data in Lead Record: Each time a lead comes in through video, Wistia automatically syncs with Salesforce to add video viewing data into the lead record. Video Heatmaps provide insight into how each contact interacts with every video.
Evolve Lead Scoring: With the video viewing data in lead records, sales teams can now incorporate that activity into lead scoring and assignment rules. For example, assign newly generated leads through video to one sales rep or a specific queue. Use Salesforce to notify sales reps when their leads have engaged with videos so they can prioritize prospects based on which are most engaged.
Personalize Nurture Content: With detailed viewing history data, businesses can now send more relevant nurturing materials that drive sales conversations. Individual heatmaps show exactly how much of a video leads have seen and at which points they lost interest. Interactions with video CTA and links are visible so sales know whether or not leads are taking next steps.
Increase Video Use by Sales: With this integration, a business can now share its video library easily with its sales team to empower them to drive conversations and close deals. This allows video content to become part of the sales process. Sales can now drag and drop videos into Salesforce emails or create video-based templates to increase response rates.
Empowering sales representatives to incorporate video into the sales process is also an easy way to inject their character into conversations and build trust. Video thumbnails are proven to increase email click-through and that engagement helps to move your sales conversations forward. This integration comes with video-ready email templates that each rep can use to include product videos, personalized demos, or video voicemail.
About Wistia
Wistia is the video platform of choice for business. We enable marketing, sales, training, and more to harness the engaging and connective power of video. Our technology solution provides world-class video hosting, marketing tools, and analytics to help companies grow. Wistia boasts an impressive customer portfolio across industries, with top brands including Amway, HubSpot, MailChimp, Sephora, and Tiffany & Co., leveraging Wistia to form authentic connections with customers, employees, and more.
We're on a mission to make business more human. Founded in 2006 in Cambridge, Massachusetts, Wistia serves more than 200,000 businesses in over 50 countries. Learn more at wistia.com and follow us on Twitter @wistia.
Industry Announcements's article first appeared on OnlineVideo.net