Brightcove Intros Video Marketing Tools to Increase Engagement

Online video isn't just for entertainment. It's also a useful resource for driving customer conversions and providing information. Today, Brightcove introduces tools to make video marketing easier.

At the Brightcove Play conference in New York City, video cloud services company Brightcove made a series of related of announcements about video marketing solutions. Brightcove is launching the Brightcove Video Marketing Suite, a set of tools intended to help drive customer awareness, engagement, and conversion. Resources in the suite include the company's Video Cloud online video platform, Video Cloud Live, the new Brightcove Gallery, and several marketing software integrations, such as one that ties Brightcove video to the Oracle Eloqua marketing automation platform.

Brightcove says the suite is designed to help video marketers maximize campaign reach and ROI all with a single product.

The suite's Brightcove Gallery lets marketers make video portals, and combines search engine optimization tools, social sharing links, and an intuitive design. The company says marketers can create or update a video portal in minutes.

Uses for the Brightcove Gallery include creating a video channel, building a product showcase, making a microsite for a one-time event, or offering a video support center to customers. The product is template-driven, with a variety of layouts and color combinations available.

"As marketers bring more and more video content online, they need solutions to be able to publish and distribute their video libraries and ensure they can reach audiences on any device," says Steve Rotter, vice president of marketing at Brightcove. "With Gallery, the possibilities are endless."

Troy Dreier's article first appeared on OnlineVideo.net