Understanding YouTube Hot Spots
Besides being an excellent free video syndication tool (one that now allows videos of up to 15 minutes, as opposed to 10), YouTube also offers some useful analytics tools. One that you should know about is Hot Spots.
While it sounds like an interactivity tool, Hot Spots are actually a way of telling what parts of your video are hot. If you know what your viewers like in your videos, you can do more of it. The feature also lets you see where your videos are cold, so you can learn what's making people click away.
Even if you serve your videos with an online video platform, it's worth also loading them onto YouTube. After all, YouTube is by far the most popular video destination online. You can't afford to say no to all those viewers. If you haven't done so yet, create a YouTube account and load up some videos.
There are a few ways to explore Hot Spots, once your videos have been on YouTube for a while and have garnered enough hits for the needed analysis (it looks like you'll need about 200 to 300 views before you an see the Hot Spots feature). From the top right corner of your account page, click the down arrow next to your account name and select My Videos.
