Internet Video Archive (IVA), the world's largest distributor of online movie, TV, and game trailers announces the debut of AdQ, a free video ad management tool that helps publishers gain control of their video ads and restores the balance of power in the digital media landscape between publishers and advertisers.
For too long, video publishers have found themselves at the mercy of their ads sources. Video ads notoriously do not perform as they should. They seem to randomly load excruciatingly slowly or not at all, leaving users unable to access content and frustrated with publishers. Publishers often find they are leaving money on the table because the highest paying ads are not at the top of their "waterfall." Adding insult to injury, the time and cost of managing video ads eats deeply into any profits. Publishers, however, are unable to address these issues because reports from advertiser-centric ad management platforms are delayed and the interfaces do not provide the data or the adjustments needed.
"We encountered all these same problems on our consumer-facing site, VideoDetective.com", says Michele Devery, IVA's VP of Administration. "When we combined ads from internal sources with those from outside ad networks and RTBs, we were seeing up to ten second delays for the ads to appear. Users never got to ads and our fill rates were low. But after we launched AdQ, we increased our revenue by over 40% and reduced our management time by over 80%."
AdQ's patent pending technology logs player events in real time and measures which ads perform best for users as well as which one is earning the most on a publisher's available inventory at a given moment in time. AdQ automatically requests the ad that is best for both users and publishers. It also scales to fit any publisher's needs, from 10,000 to 10 billion requests per day. In addition, it creates a real time grade that a publisher can use to quickly judge how well their ads are performing both financially and experientially. This allows AdQ publishers to level the playing field in their negotiations with advertisers.
AdQ is available now to any owned-and-operated video publisher looking to increase their revenue and improve user experience, and it is free—no trial periods, no limited time offers, completely free. Publishers also have access to even more powerful versions of AdQ via a variety of affordable upgrade packages.
The public and video publishers have been asking for a solution to the problem of underperforming video ads. AdQ is that solution.
About Internet Video Archive
Internet Video Archive is the world's largest online distributor of movie, TV, and game trailers. IVA partners with over 1,200 movie studios and TV marketers to deliver trailers and previews to sites, apps, MVPDs, and entertainment retailers around the world. IVA's has over 9 billion video plays since its inception and was one of the first publishers to run video ads. With expertise in all aspects of online video, IVA is a trusted partner to start-ups and Fortune 500 companies.
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