Video: How to Use Data to Create Dynamic User Experiences
Learn more about OTT and analytics at Streaming Media's next event.
Watch the complete video of this presentation from Streaming Media West, OTT203. Myths of OTT Engagement, in the Streaming Media Conference Video Portal.
Read the complete transcript of this clip:
Aaron Sloman: At Ownzones one of our challenges is that most of our customers are big enterprise companies, and they already have invested in analytics platforms. So quite often they come to us saying, "This is what we use across our enterprise. This is how we track viewership and trends, and things like that, and we need pure OTT platform supported as well."
So we have a lot of different platforms that we work with based on our customers. Hence, why we're working with Datazoom too. Because we want to make it more plug and play.
Our architecture is basically as follows: We had big data our repositories up in AWS, we have Tableau on top of that. Then we have connectors into it from many different systems. We connect all the different app stores, and each one of them has a very different way of thinking about a cancellation or a subscription, or a billing event, or how long after someone cancels when they should be removed.
We plug into products like Conviva. We have player agents that send us metrics off the players. We have a lot of different feeds coming into our warehouses.
Then what we do is we normalize that up into these dashboards for our customers. As we've evolved in the last six months, we've turned that into dynamic experiences for our customers. So it's no longer acceptable to say "What's new?" It's “What's new for you. What's new for you because you've pressed the fast forward button on the last two shows you've watched or you changed the category or something?”
So a lot of what we're doing is actually using the data now to build personalization.
Tribune Media's Rob Dillon and Promethean.tv's Abe Gottesman discuss the challenges of interpreting and using data from multiple sources effectively in this clip from their panel at OTT Leadership Summit at Streaming Media West 2018.
contentwise VP, Technical Services Ronato Bonomini discusses OTT personalization strategies in this clip from OTT Leadership Summit at Streaming Media West 2018.
Nice People at Work's Laura Delcor and Google Cloud's Luke Dyer discuss the impact of personalization and interactivity on the OTT industry in this clip from their Live Streaming Summit panel at Streaming Media West 2018.
Microsoft Principal Product Manager Rafah Hosn discusses the benefits and limitations of a content personalization strategy based on supervised machine learning in this clip from Streaming Media East 2018.
Sea Change International VP Marketing Kurt W. Michel explores the difference between "push" and "pull" video and the value of personalization in push/pull live streaming in this clip from his presentation at Streaming Media East.
Sea Change International VP Marketing Kurt W. Michel discusses analytics- and AI-driven personalization in this clip from his presentation at Streaming Media East.
NeuLion's Phil Green discusses how personalization can help content providers engage and keep OTT viewers and subscribers in this clip from Live Streaming Summit.
Companies and Suppliers Mentioned