Save your seat for Streaming Media NYC this May. Register Now!

YouTube Debuts Tools for Monetization and Community at VidCon '18

Article Featured Image

Serving the creator community that made it what it is, YouTube announced several monetization and community tools at its 2018 VidCon keynote. YouTube's chief product officer Neal Mohan did the honors this year.

Creators will soon be able to offer Channel Memberships, which will let superfans pay a monthly price of $4.99 for perks like unique badges and emoji. They'll also be able to read Community tab posts marked members-only and view exclusive videos. And sometimes they'll get shout outs from their favorite creators. YouTube began testing this feature in January, Mohan noted; it will be available to eligible channels with over 100,000 subscribers in the coming weeks, and even more in the coming months.

Building another avenue for monetization, YouTube has partnered with Teespring to let creators offer their own branded merchandise. This feature is available today for U.S.-based channels with over 10,000 subscribers. Products might include t-shirts or phone cases, with 20 product types available. YouTube will bring more merchandise partners to the program in the near future. 

YouTube also announced new ways for creators to feature their videos. With Premieres, creators will be able to create live events spotlighting pre-recorded videos as a way to draw attention to new content. When creators set up a Premiere a landing page is automatically created. Fans who gather at the page can interact with each other or the creator via text. They'll then see a countdown clock before the video starts. "We can't wait to see what creators are going to do with it," Mohan said. Premieres begins rolling out today.

Look for YouTube to soon get into the Stories market, as it will introduce its own version—YouTube Stories—later this year for creators with over 10,000 subscribers. As with Instagram and Snapchat, Stories are quick videos shot on-the-go, and creators will be able to dress them up with stickers or link out to other videos. 

Mohan also dropped a few stats on the audience, as YouTube execs like to do. YouTube now counts 1.9 billion logged-in users per month, and is viewed in 90 countries and 80 languages. The number of creators earning 5 figures on the platform increased 35 percent in the last year, and the number earning 6 figures increased 40 percent.

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

7 Essential Tools for Every Creator's Streaming Toolbox

Stream live with low latency. Collaborate on edits. Distribute to multiple platforms. Analyze data to make better choices. Here are the innovation leaders every streamer needs to know about.

YouTube Announces Money-Makers for Creators and Charities

Creators who can make a good living on YouTube are less likely to stray, so the company's VidCon address again focused on rewards for top channels.

Live Streaming Summit: The.LAND Charts New Monetization Territory

This year's Live Streaming Summit at Streaming Media West kicks off with a discussion about the challenges and opportunities around monetizing live streams. We spoke with moderator Christopher Roselli of The.LAND about new approaches to monetization.

Streaming Video Services Attempt to Solve the Monetization Puzzle

How are cutting-edge content services finding ways to make money in a crowded field? Read on for advice from Ellation, Xumo, FandangoNow, and others.

Make Those Dollars: How Online Video Stars Pay the Bills

YouTube pre-roll ads are just the beginning. Successful online video stars take a broad approach to monetizing their followers. Options include merch, modeling, and even books.

YouTube Owns the Living Room: Fastest Growth Is On TV Sets

Over a half-billion living room devices have the YouTube app, the company announced at IBC. While this has profound implications for broadcasters, YouTube insists it wants to be a partner, not a competitor.

YouTube Intros a Suite of Tools for Making Charitable Donations

Thanks to four tools currently in development, YouTube stars will be able to connect viewers directly to charities that need their help.

Did 2017 Suck for Online Video? A VidCon 2018 Panel Says Yes

Brand safety concerns, walled gardens, and general lack of direction: 2017 was a difficult time for many creators and companies.

YouTube Premium and YouTube Music Expand to 12 More Countries

The audio and video streaming services that replaced YouTube Red are available to more subscribers. Existing customers can keep their rate.

YouTube Debuts Music and Ad-Free Video Subs, Folds YouTube Red

One service becomes two, as subscribers have the choice of a $9.99 per month music plan, or paying $2 more to add ad-free video playback and YouTube originals.

YouTube Brings Music Videos to Google Preferred at Brandcast

Addressing lingering brand safety concerns, CEO Wojcicki spelled out how the company is hiring 10,000 employs to look for content violations.