comScore Releases Video Rankings for January
Digital measurement company comScore has released the results from its Video Metrix service for January, providing a high-level view of what people are watching online. Last month, 171.2 million Americans watched online video, with an average of 14.5 hours per viewer. Collectively, Americans had 4.9 billion viewing sessions over the month.
Google sites, which include YouTube, led the pack in viewership, a fact that won't change anytime soon. Google sites had an audience of 144.1 million in the U.S. and averaged 283.4 minutes per viewer.
Music video site Vevo was the second most popular video destination, with an audience of 51.0 million viewers averaging 91.9 minutes of viewing time apiece.
The next most popular destinations, in order, were Yahoo sites, Viacom Digital, AOL, Facebook, Microsoft sites, Turner Digital, Fox Interactive Media, and Hulu.
While Hulu is barely holding on to the number 10 spot for viewers, it led in the number of ads viewed. The premium content site served 1.1 billion ads in January, with the average viewer seeing 44.6 ads over the course of the month. Hulu only reached 8 percent of the U.S. population with its ads, however.
The Tremor Media Video Network served 503.7 million ads and reached 19.1 percent of the population. The ad-server with the greatest reach was BrightRoll, which came in at number 5 with 348.4 million ads but reached 23.5 percent of the population.
comScore also found that 83.5 percent of the U.S. audience watched some online video in January, and that the average video content was 5.0 minutes long.
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Report looks at key trends in online video, online advertising, mobile, e-commerce, and more.
Online video ads now account for 15% of all ads viewed on the web, up from 12% earlier this year, according to the metrics firm
The measurement company looks at which sites are serving the most videos and which are serving the most ads.