comScore Releases 2010 Digital Year in Review

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Digital measurement company comScore released its 2010 U.S. Digital Year in Review today, recapping key trends in the areas of online video, search, online advertising, mobile, e-commerce, and social networking. Not merely a look back, the report emphasizes how digital marketers can capitalize on trends in 2011.

The year was one of recovery, comScore found, with the digital media industry showing signs of post-recession growth. E-commerce spending in the United States reached $227.6 billion, up 9 percent from the previous year.

Throughout the year, digital media became more a part of people's daily lives. In December, comScore found, the average American spent over 14 hours watching online video. That's a 12 percent increase from the previous year. The average American streamed 201 videos that month, which is an 8 percent increase.

More than 88.6 million people watched online video in any given day in December, 2010, up 32 percent from the previous year. Hulu drove a large portion of the online viewing increase. The site accounted for 323 million hours of online viewing in Q4 of 2010, up 17 percent from the previous year.

The report also shows that 9 out of 10 U.S. Internet users visit a social networking site at least once a month, Display ads impressions grew 23 percent from December 2009 to December 2010. Internet users viewed a total of 4.9 trillion display ads in 2010.

"2010 was a very positive year for the digital media industry, highlighted by a strong rebound in e-commerce spending, significant innovation and increased demand for online advertising, and an explosion in digital content consumption across multiple platforms," says comScore chairman Gian Fulgoni.

"As we embark on a promising 2011, marketers must have a sound understanding of the digital media landscape and how it is changing if they hope to capitalize on key trends that can drive their business into the future," he adds.

For more stats, download the full report from comScore. The download is free, but comScore requests personal information first.

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