Yahoo and NFL Partner to Live Stream Bills-Jaguars Game
Yahoo and the National Football League (NFL) will work together to live stream a pro football game, a first for pro football. The selected game is between the Buffalo Bills and the Jacksonville Jaguars, and will take place in London on October 25. The game is part of the NFL's International Series, and Yahoo will stream it for free to a global audience.
While neither party is commenting on the terms of the deal, Recode suggests that Yahoo paid at least $20 million for the streaming rights, according to unnamed executives familiar with the negotiations.
In a statement to the press, NFL commissioner Roger Goodell called this an important step for media innovation, while Yahoo president Marissa Mayer said she was delighted the NFL had chosen to work with her company.
According to Yahoo senior vice president Adam Cahan, as quoted in the New York Times, his company will sell video ads and sponsorships for the game, and will keep the revenue. He noted that Yahoo might continue with live sports if this event is a success.
“It’s an area that could be truly exclusive and unique and differentiated,” Cahan said. “If you look at platform shifts historically, many of them have been defined by sports rights.”
Local fans won't need to go online to watch the game. It will also broadcast over-the-air in the Buffalo, New York, and Jacksonville, Florida, markets.
Working with the NFL, Live Nation, the MLB, and more, Yahoo has become a live video giant. Here's what it tells brands looking to scale live events online.
27 May 2016
Sports is leading the way in live and on-demand video streaming, but which markets are the most invested in their teams? Ooyala crunches the numbers.
03 Dec 2015
The global NFL streaming experiment was successful, delivering streams to 185 countries and selling out all ad inventory.
26 Oct 2015
Here's how one video site brought the circus-like atmosphere of Green Bay Packers training camp to thousands of die-hard fans, with tips for successful multicamera streaming.
14 Oct 2015
Two regular season games, four playoff games, and the Super Bowl will be available for online streaming to any viewer.
03 Sep 2015
Fans will be able to view a variety of video clips in their Twitter timelines from the pre-season to the Super Bowl.
10 Aug 2015
Joel McHale, Naomi Campbell, Simon Cowell, and Michelle Rodriguez join Yahoo execs to get the newfront party started.
27 Apr 2015
The move from network to digital has brought the writers and crew of Community new freedom, but they say they're only doing what's true to the spirit of the show, which launches its sixth season Tuesday.
15 Mar 2015
When millions of football fans are watching the output, the NFL can't afford to make a mistake. Here's how it tackles the problem of complicated workflows.
02 Feb 2015
In a first, NBC won't require pay TV authentication to stream this year's game, but smartphone viewers will still need to pay for access.
27 Jan 2015
With its high-profile Live 365 concert series and other major entertainment events, Yahoo has become an expert in streaming live video to large audiences.
13 Jan 2015
How do content owners earn the most from their videos without driving viewers away? NFL Now's VP shares what he learned in the service's freshman year.
12 Jan 2015