▼ Scroll to Site ▼

While Digital-Only Buyers Increase, DVDs Still Find an Audience

Article Featured Image

In a study of American consumers who buy or rent video, market research company The NPD Group found that 18 percent only shop only for digital content. This is a gain from 14 percent the year before.

Far more people only buy or rent physical media, NPD says: 49 percent shop exclusively for physical discs, a decline from 56 percent the previous year.

That means 33 percent buy or rent both digital and physical media, a gain from 30 percent last year. 

Digital's growth comes from heavy shoppers who bought or rented more than four times in the past three months. Only one-third of digital video shoppers completed that many transactions, but they counted for 69 percent of all purchases or rentals.

The most popular online video stores for purchases are Amazon and iTunes, with Google Play and Vudu also finding support. For rentals, Amazon was the leading online store, but iTunes, Fandango Now, and Redbox On-Demand also did well.

“Among consumers who consume both digital and physical video content, the vast majority are still buying and renting physical discs," says Ricardo Solar, senior vice president of video entertainment for NPD.

NPD got its findings by surveying 8,068 U.S. consumers 13 and over in January and February of this year. For more, NPD's report "Entertainment Trends in America" is available for purchase. 

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

In the U.S, 17% Get Video Solely From SVOD Services, Finds NPD

Young adults lead the way in streaming video, but growth has slowed for that demo. Older adults are now joining in and subscribing to more services.

Netflix Leads to Decreased DVD Sales for Movies and TV Shows

The debut of Netflix streaming leads to rapid decreases in spending for physical media. The U.S. and U.K. have both seen DVD sales erode.

With DVD Sales Down, States Look to Tax Streaming Video: WSJ

Dropping sales for movies, music, and physical software for video games means less revenue from sales tax. New taxes are on the horizon.

Streaming Poised to Overtake DVD and Blu-ray Rentals

Viewers will rent a billion more streaming movies and TV shows than DVDs or Blu-rays this year, a rise of 135% over 2011