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Vevo Announces Six Original Shows at NewFront Presentation

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Music video hub Vevo doesn't want to be known for music videos alone. At its newfront presentation today in New York City, the video giant (it's the third-largest video site, according to the latest comScore rankings) announced six upcoming original series. Like MTV before it, it seems, Vevo is expanding from music videos to long-form content. Viewers will be surprised to see Vevo producing reality and scripted humor series. Luckily, none of Vevo's shows involve beach houses.

You Play Like a GirlVevo's announced shows are:

  • Busk or Bust: A reality show (Vevo's first) where contestants literally sing for their supper.
  • Cover Stories: A humor series offering the not-so-true stories behind famous album covers.
  • Hear Me Out: A dating show where potential dates are judged by their musical tastes.
  • Sound + City: A show exploring the music scenes in various cities.
  • Strange Island: A scripted comedy series about four hopefuls looking for fame.
  • You Play Like a Girl: True stories of young girls hoping for careers in rock.

Besides the new shows, Vevo also launched its Vevo Certified program, a hall of fame award for videos that have reached over 100 million views. Vevo will announce the first inductees in the coming weeks. 

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