Verizon Partners With NBA to Bring Games and Clips to Go90
Go90, the millennial-targeted online video service created by Verizon, scored some valuable content thanks to a partnership between Verizon and the National Basketball Association (NBA). The multiyear content and marketing agreement will bring daily NBA highlights, original content, and access to out-of-market games to Go90 viewers. Some content will be exclusive to Go90: Verizon says Go90 and the NBA will work together to create "a number of exclusive series" for the platform, but didn't give details.
While most content on Go90 is free, live NBA games won't be. Viewers will use the NBA League Pass option to purchase access to single games, or to buy team passes or full season packages. Verizon isn't offering pricing information yet, but says viewers will be able to live stream almost 1,000 out-of-market games.
Go90 viewers will be able to share NBA clips and highlights through SMS, Facebook, and Twitter.
The agreement goes beyond Go90 streaming: Verizon will be the title partner of the NBA's All-Star Slam Dunk platform, and will be the presenting partner of the NBA's All-Star Balloting Program. Verizon will also have a marquee partnership with the WNBA, and will be the official wireless service provider of the NBA, WNBA, NBA Development League, and USA Basketball. The two companies didn't disclose the terms of the partnership, although USA Today says it's a three-year deal valued at over $400 million. Go90 is available through free iOS and Android apps.
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