Tubular Takes $10M in Funding, Will Expand Publisher Offerings
Tubular Labs, which offers market intelligence for online video publishers, announced that it has taken in $10 million in new funding. Marker LLC led the round. Tubular has now taken in $31 million in total funding.
Tubular will use the investment to grow its branded content resources for publishers. Branded content has become an effective way for brands to reach viewers turned off by traditional video advertising and to sidestep ad-blockers.
"Our goal since the beginning has been to help brands and publishers grow their online audiences,” says Rob Gabel, CEO and founder of Tubular Labs. “Today, with more than 55,000 publishers generating over 99 billion monthly video views, online video has reached critical scale. What’s missing is monetization of branded content. We’re thrilled to partner with Marker and will use this new funding to expand our offerings enabling publishers to effectively prospect, pitch, and report on branded content.”
At the same time, Tubular is launching Media Property Rankings, which let major media companies see their total monthly views across multiple online video sites as compared to their competitors. For the April rankings, BuzzFeed held the top spot with 4.2 billion views across 94 publishers. That was followed by Time Warner with 2.2 billion views across 148 publishers and Walt Disney Company with 2.0 billion views across 266 publishers.
The acquisition joins Beamr's video file size reduction abilities with Vanguard's video encoding expertise, strengthening Beamr's place in the ecosystem.