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Sorenson Releases New Title, Squeeze 8 Pro

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Responding to requests for Avid DNxHD and Apple ProRes support, Sorenson Media has released an upmarket version of its Squeeze encoding software, Squeeze 8 Pro. This new version is targeted at production or post-production houses with a variety of editing bays, who need a mezzanine format to speed up their workflows.

Along with the new formats, Squeeze Pro 8 offers Dolby Pro audio support and includes BIAS Sound Soap.

According to Eric Quanstrom, Sorenson's COO, Squeeze 8 Pro is a response to a well-established professional workflow, one that Sorenson wasn't serving. The new version broadens Sorenson's footprint while supporting professionals who need to work at 12-bit pixel bit depth.

Target customers for Squeeze 8 Pro are mixed format houses with Avid Media Composer, Apple Final Cut, and Adobe Premiere and After Effects bays. In that type of environment, getting files to conform for other applications can be a challenge, says Quanstrom. Squeeze was already a Swiss army knife for input and output, he says; this release adds to its abilities.

For existing Squeeze 8 owners who need the new formats, they're available in the Sorenson store for $99 each.

With the trend in larger frame sizes and high-resolution cameras, such as Red cameras, Quanstrom says he's looking forward to seeing which codecs are most popular. Squeeze sends anonymous usage data when opened.

"It's a big deal for us and arguably a long time coming," notes Quanstrom, adding that Sorenson wasn't in the DNxHD or ProRes arenas before. "We look forward to the next chapter." Looking ahead, he thinks the new codecs could make their into Squeeze Server for automated workflows.

Sorenson Squeeze 8 Pro lists for $999.

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