Recruitment, Education, Healthcare Lead on Live Video Adoption
Live video isn't just for entertainment. A study released yesterday by TokBox, a live video communications company, is a good reminder that online video is now a trusted tool in many offices and verticals.
Comparing the results of surveys it completed in 2012, 2015, and 2017, TokBox was able to see where live video is maturing the fastest: recruitment/work, education, and healthcare.
In the recruitment/work area, live video lowers recruitment costs while lowering the amount of time employees spend traveling. This year, 70 percent of those surveyed say they have used live video for remote collaboration or they plan to do so. In education, live video results in greater student engagement and lower-cost learning. Of those surveyed, 3 in 5 have used live video to speak with a tutor. Finally, in healthcare live video brings physician access to more people and leads to better outcomes. Some states require insurance companies to reimburse for telemedicine treatment. TokBox found 60 percent have used live video to chat with a doctor or are likely to.
The industry to rank lowest in TokBox's findings is financial services. This area is so heavily regulated and its IT so complex that it's hard for live video applications to break through.
“Live video is growing exponentially, driven in large part by an up-and-coming generation of consumers who rely on video as a means to communicate, often daily,” said TokBox CEO Scott Lomond. "As with any new technology, a variety of factors influence adoption, but the message is clear: live video is fast becoming standard."
View the full results for free (no registration required).
One trial is using two-way video chat to connect at-risk patients with mental health professionals, and so far the results are encouraging.
In higher education, 79% of institutions use a video lecture capture solution, letting students return to lectures as easily as they can return to text-based material.
Measuring quality of service is big business in the streaming video world, but educational video metrics lag far behind. Part of the reason is that educators need completely different metrics.
The industry has barely scratched the surface on how artificial intelligence can be used. In the next few years, look for AI to automate mundane areas of live streaming.
Now that Vimeo's acquisition of Livestream is complete, the next-generation Mevo video camera debuts with the ability to broadcast to Vimeo Live.
Creating a live stream for an event has gotten easier, but doing it right still requires advanced planning. Here's a roadmap for the first-timers.