Save your FREE seat for Streaming Media Connect this August. Register Now!

Quibi Sells $100M in Ad Inventory Well Ahead of April 2020 Launch

Article Featured Image

This should quiet the naysayers: Quibi, the mobile-only short form video network that will debut on April 6, 2020, announced it has already taken in $100 million in upfront ad sales. The platform is selling category exclusives, and has made deals with Google, Procter & Gamble, PepsiCo, Walmart, Progressive, and AB InBev.

News 1Quibi (a shortening of "quick bites") is helmed by founder Jeffry Katzenberg and CEO Meg Whitman, and will sell subscriptions when it launches ($5 per month for ad-supported and $8 per month for ad-free). It's attracted a major list of names already, with partners including Sam Raimi, Steven Soderbergh, Anna Kendrick, and Catherine Hardwick. Last week, the service made headlines by announcing Steven Spielberg is creating a horror series for the platform called After Dark which will only be viewable when it's dark outside. In all, the platform plans to launch with a library of 7,000 titles.

Shows on Quibi will be preceded by a single unskippable ad of either 6, 10, or 15 seconds. Other ad types are in the works, Variety reports.

Investors include Disney, NBCUniversal, Sony Pictures Entertainment, Viacom, WarnerMedia, Lionsgate, MGM, and more, with total investment reaching $1 billion. The first year's content will cost a hair more than that, at $1.1 billion. Quibi hopes to raise an additional $500 million prior to launch.

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

CES 2020: Quibi Rolls the Dice on Short-Form Content

CEO Meg Whitman and founder and chairman Jeffrey Katzenberg announced that the new mobile service will roll out 175 new original shows and 8,500 episodes at a rate of 3 hours of new content per weekday

The Smart Money is on Quibi. Go Figure

When Quibi launches next year, it will be the latest in a line of "mobile-only" streaming services. None of its predecessors have succeeded, but industry experts say Quibi will thrive where offerings like Go90 failed.

Quibi, T-Mobile Announce Partnership, Although Details Are Scarce

The short-form mobile video service will partner with T-Mobile for its April 2020 launch, but what that means is unclear. Can subscribers expect a discount?

HBO Max Joins Multi-Billion-Dollar Content Battle

Sky and Netflix also announce moves to double down on original spend for pay TV and direct-to-consumer services

Game of Phones: 5 Game-Changers for Short-Form Mobile Video

Content needs to be built from the ground up for smartphone viewing. Here are five best practices artists should keep in mind when shooting video for mobile devices.

Mobile Operators Are Being Crushed By the Demand for HD Video

Video is taking up an increasingly large share of mobile traffic. The reason is HD video using more data. So how will operators manage the shift to 4K?

Video Will Make Up 79% of All Mobile Traffic By 2022, Says Cisco

In 2022, 71% of the world's population will have a mobile device and the internet of things will increase mobile traffic greatly.