Ooyala Intros Ooyala Everywhere at NAB; Streamlines OTT Delivery
Ooyala launched a significant product line this morning at the NAB (Nationals Association of Broadcasters) show in Las Vegas, Nevada: Ooyala Everywhere, a suite of technologies and services designed to help content owners stream to mobile devices, connected TVs, and browsers. The idea of the suite is to make is easy for content owners to stream to a variety of devices, and to generate revenue from that content though ads, subscriptions, and pay-per-view fees.
Ooyala co-founder Bismarck Lepe reveals the genesis behind the suite when he talks about the need to stream content to multiple devices:
"In the near future, all ‘television' will be viewed on connected devices," says Lepe. "The world where a viewer is tethered to a single location to watch TV programming is very quickly coming to an end. Companies that do not evolve to provide an engaging and personalized video experience across all screens will continue to lose market share and eventually disappear."
Ooyala Everywhere is optimized for all screens, so it should shorten the time to market when launching video.
Ooyala is also launching the Ooyala Partner Network at NAB, a global group that includes device makers, software vendors, and broadcasters. The network is focused on delivering pro video to a wide range of devices.
"Consumers now demand high-quality video experiences at any time, and on any device. We are driven to deliver rich entertainment to consumers no matter how they engage with it. Our devices are powering a new generation of entertainment and we expect Ooyala Everywhere to be an important step forward for this evolution," says Yuki Kusumi, director of corporate R&D strategy for Panasonic.
Publishers can combine Ooyala's analytics with Flash Access monetization and security.
Program offers one-step ad insertion for Ooyala customers with premium accounts.
As OTT services grow and take hold, what's the best way to make money from them? A Streaming Media East panel offers two views.
Living room streaming video services are requiring pay-TV services to ramp up to keep up with demand. What new delivery methods will win out?
Also, new analytics offerings let content owners track video usage on mobile devices.
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