Online Viewing Now Almost Level With Traditional TV: Ericsson

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Well that escalated quickly. According to the fifth annual Ericsson ConsumerLab TV and Media Report, streaming video is now nearly as popular as traditional television. After surveying over 23,000 people in 23 countries, Ericsson found that 75 percent of respondents watched streamed video several times each week, while 77 percent watched scheduled broadcast television several times each week.

The report also found slight decreases in time spent viewing recorded broadcast television or DVDs and Blu-ray Discs.

YouTube was the most popular option for on-demand streaming, followed by Netflix, Hulu, Amazon Prime, and HBO Go. Binge watching is popular with subscription video-on-demand (SVOD) customers, with half saying they prefer that all the episodes of a series be released at once. SVOD services make catching up with a series easy, and let viewers watch at their own pace, the report says.

Ericsson found a rise in phone and tablet viewing. While the average number of hours spent watching video on televisions, desktops, and notebooks has declined in the past two years, time spent viewing on phones and tablets has increased.

Transactional video-on-demand (TVOD) isn't currently part of most respondents' viewing habits, the report found. Only 14 percent included TVOD costs in their monthly TV budgets.

Download the 12-page report from Ericsson ConsumerLab for free (no registration required).

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