LiveU and Sinclair Broadcasting Sign $20M Upgrade Agreement
Cellular bonding specialist LiveU announced today that it signed a $20 million multi-year agreement with Sinclair Broadcasting to upgrade that company's newsgathering fleet. Sinclair has been a partner with LiveU since 2011, and made the decision to upgrade its hardware to keep a competitive edge. As a result of the agreement, LiveU will upgrade Sinclair's news teams to the LU600 HEVC, it's flagship model. Sinclair has over 80 news production teams in the U.S. The hardware upgrade ensures they'll enjoy stronger reliability and efficiency, able to deliver high-bandwidth video streams in challenging conditions.
According to Del Parks, Sinclair's senior vice president and chief technology officer, Sinclair saw the value in LiveU cellular bonding solutions from the start, and uses the hardware in its news divisions and content operations.
Besides the hardware, Sinclair will use LiveU Matrix (a cloud video management platform for sharing live video across broadcast and online platforms) and is testing LU-Smart (an app that turns any phone in a mobile news live production tool).
“As Sinclair Broadcast Group has expanded its footprint, LiveU is there to ensure its stations have the latest cutting-edge technology to deliver maximum image quality at any bit rate and compete within their local markets," says Avi Cohen, LiveU's COO and co-founder. "We continue driving the IP revolution by providing our customers with the best performing live newsgathering bonded cellular solution available on the market. We look forward to Sinclair’s continued success with our technology.”
Live sports streaming and an insistence on professional quality IP video are helping cement HEVC's role as the standard.
The Ocean Cleanup has begun the final phase of plan to clear away the Great Pacific Garbage Patch, and many saw it live thanks to a collaboration with LiveU.
The new LU600 will offer HEVC encoding at up to 20Mbps, file transfer at 80Mbps, and a latency of 0.5 seconds. Units will ship after IBC with H.264 cards, which the company will upgrade to H.265 when available.