-->
Save your FREE seat for Streaming Media Connect this August. Register Now!

JW Player Opens Live Streaming to All Enterprise Customers

Article Featured Image

In an expansion of its live streaming service, video player and platform company JW Player announced today that all enterprise platform customers have access to the option with no additional fees and no setup required.

JW Player first announced its live streaming solution in November 2016, marketing it to brands and publishers. Going live requires only four steps, emphasizes company co-founder Jeroen Wijering, and publishers can monitor analytics in real-time. Faster analytics including a live viewer count is a new addition to the solution. Completed live sessions are automatically stored for on-demand viewing.

JW Player's live video can now stream to five platforms: Facebook, Twitter, Twitch, Periscope, and YouTube.

"Expanding JW Live and making it available to all our enterprise customers without additional platform fees helps our publishing and broadcast partners innovate and figure out how live streaming best fits into their business model," says Bill Day, JW Player's COO. "It’s also providing them a path towards monetizing live streaming on their O&O site without handing over audience or revenue to the large aggregators.”

As a case study, JW Player notes that do-it-yourselfer TV show This Old House has been creating one-minute live videos with its hosts. Viewers who watch the live streams and the show's subscription video-on-demand service stream 10 percent more video than other viewers. The show credits JW Player's live functionality with boosting viewer engagement and overall return on investment, says Michael Gurkowski, chief digital officer for This Old House Ventures.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

JW Player Now Makes Custom Apps for Leading OTT Services

Connected viewing in the living room is only going to get more popular. JW offers an app-creation system that creates customized apps in weeks.

JW Player Engineer Offers an Update on LHLS Development

Relying on chunks instead of larger video segments, LHLS brings latency down to two to seven seconds. Now the open source project is looking for publisher support.

JW Player Launches a Free Developer Edition to Spur Innovation

Getting back to its open source roots, JW Player offers six-months of free access so developers and engineers can create and explore.

Lock it Down: How to Keep Enterprise Video Safe and Secure

From pipes to pixels, enterprise video security is becoming big business. This article puts a spotlight on three types of content security solutions: encryption, rights management, and content management.

The 9 Starter Questions to Answer Before Creating a Live Stream

Creating a live stream for an event has gotten easier, but doing it right still requires advanced planning. Here's a roadmap for the first-timers.

Facebook and YouTube Neck-and-Neck in Live Stream Battle

Live video streaming is a regular activity for half of online consumers in the United States, with breaking news the most popular category.

JW Player Launches Live Solution, Promises Ease for Publishers

JW Live, the company's cloud-based live video solution, transcodes video into multiple bitrates and resolutions, while offering real-time viewer data.

JW Player Intros Video Recommendation System to Drive Engagement

Get more video views while boosting engagement and advertising. That's the promise of JW Player's data-driven recommendation engine.

JW Player Announces VR and 360° Video Creation SDKs

Publishers can quickly create cost-effective VR apps and experiences, then play them on desktop computers or mobile devices.