Encoding.com Partners With Harmonic for Live Video Transcoding
Cloud encoding company Encoding.com announced today that it now offers live video transcoding, a feature powered by Harmonic technology. Customers are able to access live and on-demand cloud encoding via a single API.
Encoding.com chose to partner since Harmonic knows how to meet the demands for reliability, quality, and efficiency that live producers require, says Gregg Heil, Encoding.com's CEO.
For Encoding.com, getting live video right meant meeting a different set of challenges than it was used to.
"File-based workflows, in comparison to linear video, are much more complicated because of having to manage the variety in video formats, adaptive bitrate and DRM packages, wide fluctuations in compute capacity, multiple ingest and distribution points, and so on," says Jeff Malkin, president of Encoding.com. "The challenges with live encoding workflows are operational in nature: ensuring that the live stream remains active, minimizing buffering and packet loss, and ensuring there are hot-swappable redundancies in place should any issues arise. By partnering with Harmonic, our customers are assured that the video quality will be fantastic, so Encoding.com can focus on what we do best which is automating workflows at scale.”
Zixi is also a partner in this offering, handling video ingest over unmanaged internet connections from any device.
“Combining the best-of-breed products from Zixi and Encoding.com ensures that customers can deliver high-quality live video experiences to all consumer devices in an extremely cost efficient manner,“ says Israel Drori, president at Zixi.
Partnering with Google and 3SS, Harmonic promises personalized sports viewing experiences that bridge the gap between broadcast and OTT.
The strong got stronger in 2017, with HLS and H.264 growing while VP9 took a tumble. Despite all the noise around 4K, it still isn't used much.
New offerings in cloud video encoding let companies both large and small find the option that makes the most sense for them.
Encoding.com's annual report shows that H.264's solid lead is growing, while HLS is dominant in adaptive streaming. Flash Video will be gone in two years.
With Reserved Cloud, broadcasters and others trade metered usage pricing for a fixed monthly fee and their own reserved instance.
Keep larger, higher-value files in-house, while moving other encoding jobs to the cloud in times of peak demand.
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