DoubleClick Acquires E-mail Marketer MessageMedia

Internet ad services company DoubleClick (www.doubleclick.com) announced on Friday it has entered into a definitive agreement to purchase e-mail marketer MessageMedia in a common stock transaction valued at approximately $41 million.

MessageMedia provides marketers with e-mail services such as permission-based e-messaging solutions and licensed software.

"DoubleClick's commitment to developing the most robust e-mail marketing solutions in the market, coupled with their strong financial position, make this transaction a strategic fit for MessageMedia," said Larry Jones, president and CEO of MessageMedia, in a statement.

MessageMedia delivers more than 100 million e-mails for such clients as Fleet Boston Financial, E*Trade and Columbia House. Through the acquisition, DoubleClick plans to fold into its e-mail offerings a range of technologies and consulting services. The purchase will also help DoubleClick expand its e-mail offerings in Europe.

With the ongoing slowdown in Internet ad sales, New York-based DoubleClick has been strategizing new ways to expand its services. In April, DoubleClick closed its acquisition of FloNetwork, a Toronto-based e-mail marketing technology provider. Terms of that deal were undisclosed.

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