Disney Adds Food Brand—Disney Eats—to Disney Digital Network
At its inaugural newfront presentation in 2017, Disney launched the Disney Digital Network, an online content engine creating branded videos for a variety of platforms. At this year's newfront, the House of Mouse expanded its online efforts with a new Disney Eats brand. Created with the idea of getting young families cooking together, Disney Eats launches alongside a collection of kitchen products available through the company's online and physical stores.
Disney Eats already has its first partnership, as Tastemade is creating Disney-inspired original cooking shows that will stream on multiple platforms. Food-loving fans can watch Disney-fied episodes of "Kitchen Little" and "Tiny Kitchen," for example.
Disney also announced several online original programs coming out this year, including the return of "Club Mickey Mouse," "Designing Disney" which spotlights Disney-loving artists, and "Disney Dream Job" where kids live out a fantasy day at Disney. In addition, the Disney Digital Network will launch its first podcast this year with "Disney Backstage Podcast." Listeners will learn the behind-the-scenes stories of famous Disney properties. The first episode will look at the making of "The Lion King."
The Walt Disney Company broke even bigger news yesterday when it announced a partnership with Twitter. Multiple Disney brands, including ABC, Disney Channel, Walt Disney Studios Motion Pictures, and Marvel will create unique live content that will stream on Twitter. Disney property ESPN will announce its own Twitter shows at its newfront presentation Wednesday.
Check back with StreamingMedia.com and OnlineVideo.net for additional NewFront Week updates.
Disney Eats videos aim to get young families cooking together.
Yesterday's Walt Disney earning call was the first to spotlight the company's direct-to-consumer segment, showing deep investments in Disney+.
UBS believes the Disney+ service will grow quickly, with 5 million subscribers in its first year, but original content costs will start at $1 billion per year.
When Disney removes its movies from Netflix in 2019, one-fifth of Netflix subscribers could decide to leave, according to a poll conducted by Fluent.
Marvel and Disney titles to leave Netflix as Disney revs up to launch two different streaming services: one for sports and one for entertainment.
Both Disney and Defy Media promised advertisers premium originals that reach generation Z and millennial viewers on a variety of platforms.