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While Scripps Lifestyle Networks served over 3 million ad impressions per day, changes in the programmatic marketplace made that difficult to maintain.
Subscription services currently make up the largest share of online video revenues, but advertising-based services will take the lead by 2020.
Call it a pipe dream, but nearly one-third of Americans would like to watch Summer Olympics video live on Netflix. Does SVOD have a future with the IOC?
Viewers will see targeted ads whether they view live or on-demand content, and frequency capping will keep viewers from feeling annoyed.
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by Troy Dreier
| Virtual reality video has uses beyond entertainment and gaming. Here's how it's making a different in the fields of advertising, medicine, and professional sports.
by Jason Thibeault
| Over-the-air broadcast isn't going away, cord-cutters will remain a minority, and millennials subscribe to pay TV services just as much as any other group does. But here's what will change.
by Dan Rayburn
| Based on original research, we find that North American transit pricing is down. AT&T is by far the most expensive, with all others in a similar range.
by Jan Ozer
| By creating a video mixer that's accessible from any location, EasyLive promises no-fuss live streaming to multiple platforms. Here's how it performed in our testing.
by Tim Siglin
| As over-the-top video continues to grow in popularity—call it the "Netflix-ification" of the web—the streaming standards the industry relies on begin to feel the strain.
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TourGigs' Casey Charvet and Right Brain Media's Deke Hooper discuss the challenges of securing live-streamed paid content using traditional methods.
MP & Silva's William Mao discusses the pros and cons of opting for an ad-based VOD model vs. building a subscription service.
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by Mary Kay Evans
| By moving to server-side ad insertion, publishers can counteract ad blockers and provide a better experience for their viewers
by David Kirk
| Even when your video is perfect, nothing sours a streaming experience more quickly than poor audio. Whether you are running the whole show yourself or receiving an audio feed from the "sound guy," there are several areas you need to pay attention to when combining audio into your live video stream.
by Nathan Barnett, CEO, Swarmify
| 60% of all user interactions suffer from video playback issues, yet not much is done to help solve this. Rebuffering and downgrading to subpar video bitrates continues unabated as high-speed broadband and faster cellular networks have reached near ubiquity in the United States and some international markets. So why does video still fail and rebuffer? What is the impact of video stream issues on revenue, brand, and churn? We explore these questions and more.
by Troy Dreier
| At Streaming Media East, the camera leader showed models that can adapt to network conditions when streaming over cellular, or encode 4K video and send it to Wowza.