Canada Leads on Cross-Device Video Advertising, Says Videology
Canada leads other markets in cross-device video advertising, says video advertising technology company Videology. In the first quarter of 2013, 37 percent of video ad impressions in Canada came from mobile and connected TV. That's an 11 percent increase from the previous quarter. In the United States, only 8 percent of video ad impressions were placed on mobile devices and connected TVs.
The findings come from Videology's Canadian Video Market At-a-Glance report for the first quarter of 2013. Videology analyzed 51 million impressions delivered with its platform to create the findings.
Digital video ads on desktops and notebooks grew 63 percent year-over-year, Videology found. Looking at all devices, online video advertising in Canada grew 119 percent.
Videology also looked at which companies were spending on those ads. It found that consumer goods was the strongest category with 27 percent of the total. That was followed by auto (20 percent), alcohol (12 percent), entertainment (8 percent) and internet (also 8 percent). The age group most likely to view an ad to completion was 18- to 24-year-olds, while the age group most likely to click an ad was people 65-years-old and older.
For more Canadian online video ad results, download the findings. Videology is making them available as an infographic.
Advertising company will create new technology to bring TV marketing to internet-connected devices.
To drive results, Videology's Collider Media reaches consumers when they're in the market for a particular product and close to making a buying decision.