▼ Scroll to Site ▼

BrightRoll Adds Nielsen Ratings to Video Advertising Console

Article Featured Image

Video advertising company BrightRoll announced that it is adding Nielsen Online Campaign Ratings (OCR) to the programmatic buying console it introduced in October. The browser-based console was designed to give buyers quick access to a network of over 17 billion monthly ad opportunities. The Nielsen integration will let advertisers view real-time data and compare the success of both online and television campaigns.

“With Nielsen Online Campaign Ratings data in the BrightRoll console, advertisers are finally able to validate the effectiveness of their digital video campaigns across online and TV in real-time,” says Tod Sacerdoti, CEO and founder of BrightRoll.

Nielsen is making its capabilities available to the BrightRoll console via API. For Nielsen, this move helps it stake a claim in online video advertising.

“Nielsen Online Campaign Ratings is quickly becoming the standard audience measurement for digital advertising, and having its data integrated into a leading video advertising platform like BrightRoll is further proof of Nielsen’s marketplace momentum,” says Megan Clarken, executive vice president for global product leadership at Nielsen.

This isn't the first use of Nielsen data by the BrightRoll console. When it was launched, it used Nielsen OCR data for demographic targeting. In November, BrightRoll announced that the console delivered 2 billion video ads -- 14 million hours of video advertising -- in its first month.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Live TV Viewing Is Down, Streaming Is Up, Says Nielsen Report

Americans are watching less live television, while viewing more streamed video. The numbers aren't complete, but still show a trend.

BrightRoll Partners with DoubleClick, comScore, and Nielsen

At the BrightRoll Video Summit, the company announced a programmatic partnership with DoubleClick and reporting with comScore and Nielsen.

BrightRoll Expands Partnership With Equinix to Amsterdam Facility

By building a data center in Amsterdam, BrightRoll brings ultra-low latency real-time bidding to European buyers.

How Measurement and Performance Hold Back Online Advertising

Online video advertising has some serious hurdles to overcome if it's going to attract TV dollars, says one forecasting expert.

BrightRoll Releases Console for Programmatic Video Ad Buying

The latest ad company to offer programmatic buying tools, BrightRoll creates an all-in-one browser-based dashboard.